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- Media Map
| Area：Tianjin | Type：Outdoors | Frequency：180 |
| Address：No. 1, North and South Street, Hexi District, Tianjin | Format：led | Duration：15s |
| Location：The glass curtain wall inside the west gate of CapitaMall shopping mall | Min Qty：1 | |
| Size：10（宽）×6（高） | Min Period：week |
CapitaMall is located at the intersection of Nanjing Road and Machang Road in Tianjin's "Golden Cross", adjacent to Xiaobailou Business District, Binjiang Road Pedestrian Street and Metro Line 1 hub station, which brings together high-end commercial entities such as CapitaLand International Trade Building, Arc de Triomphe Department Store, Binjiang Shopping Center, etc., forming the most consuming power of Tianjin's "urban elite living circle"
Mainly mid-to-high-end white-collar workers, business people and family customers, with a high per capita consumption level and strong brand loyalty. LED screens cover the full scene of consumers from shopping, catering to entertainment, especially suitable for luxury goods, light luxury brands and experiential service advertising
The screens are mostly distributed in high-traffic areas such as atriums, main passages and elevator entrances, combined with the positioning of the shopping mall's "fashion life experience center", the advertising content can be integrated into the scene-based narrative to enhance the emotional resonance of consumers
Tianjin CapitaMall's LED media is a "precise touchpoint" in high-end consumption scenarios, and its advantage lies in combining core area traffic, high-net-worth people, immersive technology experience and data-based operation to provide brands with both breadth and depth of communication scenarios
Tianjin's first one-stop experience consumption complex integrating shopping, leisure and entertainment along the Haihe River, CapitaMall Tianjin Bay takes "fashion new harbor" as its new business positioning, providing consumers with cross-border living space, and a one-stop experience consumption complex integrating shopping, leisure and entertainment
The LED media in Tianjin CapitaMall has good investment potential, and its core advantages lie in its golden location, high-specification hardware configuration and precision marketing value
Located in the core area of North and South Street in Hexi District, adjacent to Guanghua Bridge, with convenient transportation, covering the surrounding high-end business and residential population, as a benchmark commercial entity created by Singapore CapitaLand Group, it attracts a large number of high-end consumer groups every day, and the shopping mall has a high-quality environment, gathering many international brands and catering merchants to form a stable consumption scene
Tianjin CapitaLand MALL Tianjin Bay is a benchmark commercial entity built by Singapore CapitaLand Group in the core area of North and South Street in Hexi District, Tianjin, and the LED media system in the mall is located in the L1 atrium area, adjacent to the main entrance of the mall, mainly used for shopping mall event promotion, brand promotion information release and public welfare publicity display
The average daily passenger flow exceeds 30,000 people, radiating the whole area of Hexi and Heping and Nankai high-net-worth customer groups, adjacent to Metro Line 1 and the Central Ring Line, with an average daily traffic flow of more than 50,000 vehicles, relying on the cultural theme of the canal, creating a "park-style business", with an average daily passenger flow of 25,000 people, and the customer base is mainly families and young consumers
Attracting regional brands through "cost-effective scenario-based experience", such as Tianjin's local tea chain achieving "regional exposure - franchise expansion" through CapitaLand MALL LED media, the average monthly customer flow of a single store increased by 25%
Tianjin Bay is adjacent to Metro Line 1 and the Central Ring Line, and the garage media accurately reaches the people with cars; Shuiyou City is connected to the underground commercial street of the subway, and the passenger flow of beauty brand opening advertisements increased by 40% in the first week. This kind of communication network with full coverage of the flow line increases the advertising conversion rate by 40% compared to the static screen
