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| Area：Chongqing | Type：Outdoors | Frequency：180 |
| Address：No. 53, Jinbin Avenue, Hedong District, Tianjin | Format：led | Duration：15s |
| Location：Hedong Wanda Plaza East Atrium Sightseeing Ladder | Min Qty：1 | |
| Size：6（宽）×11.5（高） | Min Period：week |
Located in the core area of Jinbin Avenue, seamlessly connecting Tianjin city center and Binhai New Area, adjacent to 100,000 square meters of Hedong Park, covering commuting, leisure, business and other diverse people, as a third-generation urban complex, its architectural design emphasizes landmark and recognizability, and LED screens have naturally become the focus of attention
The commercial area is about 240,000 square meters, covering shopping malls, international cinemas, video game cities, etc., and LED media can cover the whole scene of consumers from shopping to entertainment, improving brand reach
As a standardized project of Wanda Group, the LED screen uses industrial-grade equipment to adapt to the complex outdoor environment to ensure that the picture is clear, the colors are bright, and the glowing effect is particularly outstanding at night
The LED media of Hedong Wanda Plaza is not only an information display tool, but also a "dynamic interactive node" in the urban commercial ecology, and its advantage is to combine the high flow attributes of physical space, architectural aesthetic design and digital media technology to create a communication scene with both breadth and depth for the brand
Located in the core business district of Hedong District, covering 6.3 million urban mainstream consumers, as Wanda's fourth-generation commercial complex, it has a roof garden and a theme cultural square, and has a strong commercial atmosphere
LED media in Hedong Wanda Plaza shopping mall has good investment potential, and its core advantages lie in location value, high-specification hardware configuration and diversified operation model
The mall is located at the intersection of Jinbin Avenue and Taixing South Road in Hedong District, and is a regional-level commercial landmark, with a passenger flow of more than 50,000 people on weekdays, radiating the entire Hedong area and the surrounding Heping, Hexi and Hebei districts. The LED screen outside Gate 1 and the column screen of Gate 2 directly cover the main entrance and exit of the mall and the main road, becoming the visual focus of pedestrians. For example, Fucai's "Two-color Ball Award" event was exposed through the large screen of Gate 1, attracting a large number of passers-by to stop and interact
Hedong Wanda Plaza includes boutique department stores, large supermarkets, digital plazas, commercial pedestrian streets, catering, cinemas, KTV, video game cities and other rich formats and categories, and various functions can complement each other, promote each other, form an organic alliance, and can meet the needs of customers of different ages, genders and occupations
The LED media advantages of Tianjin Hedong Wanda Plaza are essentially a trio of location ×potential energy, technological innovation, × content operation, which is redefining the advertising value paradigm of regional business through precise scene penetration, ultimate visual experience and flexible marketing mix
The investment value of LED media can be quantitatively evaluated from the four dimensions of location potential energy, market demand, technical barriers, and financial model, and its investment return potential and risk control ability have significant advantages in regional business entities combined with industry data and project characteristics
As the only city-level commercial complex in eastern Tianjin, Hedong Wanda Plaza occupies the golden cross axis of Jinbin Avenue and Taixing South Road, with an average daily passenger flow of more than 50,000 people and an annual passenger flow of more than 20 million, covering the entire area of Hedong and the high-net-worth customer groups of Heping, Hexi and Hebei districts
