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| Area：Chongqing | Type：Outdoors | Frequency：180 |
| Address：No. 148, Songshi Avenue, Yubei District | Format：led | Duration：15s |
| Location：SM Plaza Atrium | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
With the help of LED large screen technology, it can play high-definition video, dynamic animation, real-time information, etc., and the form is flexible and changeable. In an experience-focused business environment like SM Plaza, brands can use LED media for more creative and story-based content marketing, better conveying brand concepts and establishing emotional resonance with consumers
To create a "new SOCIAL and check-in experience, the internal LED media will be designed as a super-burning check-in destination to attract customers to stop, take photos, and share, thereby greatly enhancing the secondary communication value of brand exposure, surpassing the one-way communication of traditional advertising, and realizing the "phenomenal-level" communication effect of users' active participation
The core of the LED media advantage inside Chongqing SM Plaza lies in its deep integration with the overall "park-feeling", "social" and "experiential" commercial space, which is not only an information display tool, but also a key element to create an atmosphere, attract check-ins, promote social interaction, and enhance the overall consumer experience, providing brands with an excellent platform for innovative marketing in high-quality and active consumption scenarios
Located in the core area of Ranjiaba, Yubei Province, SM Plaza is one of the largest shopping malls in the area, with a solid geographical and demographic base, redefining the Ranjiaba business district and attracting a wider range of passenger flows
The first brand store and concept store in the region were introduced, covering fashion, catering, pet economy and other fields. This will attract consumers who pursue freshness and trend, form high-quality customer flow, and LED media can effectively reach this group of young and middle-class consumer groups who pay attention to experience and are willing to share
With the completion of the mall's upgrading and entering a period of operational stability, its passenger flow and commercial vitality are expected to be significantly improved, and the invested LED media resources will increase in value with the increase in the overall value of the mall
Chongqing Yubei SM City Plaza is a large-scale comprehensive shopping center integrating shopping, dining, leisure and entertainment, with a total construction area of about 150,000 square meters, located at the intersection of Songshi Avenue and Yusong Road in Yubei District, Chongqing
LED screens in shopping malls are generally installed in atriums, elevator staircases, corridors and other areas where traffic is concentrated, these locations are the only way for customers to pass through in the shopping mall, which can accurately capture the consumer audience, ensure that advertising information can be seen by a large number of customers, and increase the exposure of advertisements
It can not only be used to play advertisements, but also seamlessly connect with the indoor navigation system, the three-dimensional map displays store locations anpromotional information in real time, and the passenger flow heat map can also help consumers avoid crowded areas and improve the shopping experience
It has promoted the application of LED products in shopping mall lighting and other fields, LED has low energy consumption, long life, meets the requirements oenerconservation and environmental protection, can obtain policy support and subsidies, reduce investment costs, and improve return on investment
This area is the core area of Chongqing's northward development, with a gathering of public institutions, large markets and famous plates, as well as the intersection of light rail lines 5, 6 and ring lines, with convenient transportation and large flow of people
