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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：180 |
| Address：No. 666, Hanghang Road, Gongshu District | Format：led | Duration：15s |
| Location：Gongshu Wanda Plaza atrium | Min Qty：1 | |
| Size：8（宽）×6（高） | Min Period：week |
The media value of Gongshu Wanda LED screen is not only reflected in the hardware level, but also in its data-based operation capabilities. By monitoring the stopping time and interactive behavior of the crowd in front of the screen in real time, advertisers can dynamically optimize content strategies and transform the original one-way communication into a quantifiable marketing closed loop
As a benchmark commercial entity in the core business district of northern Hangzhou, Hangzhou Gongshu Wanda Plaza has multiple investment values for its indoor LED screen advertising resources, especially in the context of the current adjustment of the commercial real estate pattern, its scarcity and accurate reach ability are worthy of attention
Gongshu Wanda Plaza is located at No. 666 Hanghang Road, with a commercial construction area of 146,000 square meters, is the first Wanda Plaza in Hangzhou and the core commercial landmark of Gongshu District
In addition, the brand endorsement of Wanda Plaza and the policy dividend of urban renewal in Gongshu District further consolidate the scarcity of the LED resource, for the brand, seizing the digital touchpoints of such core business districts is not only a sharp tool for short-term exposure, but also a strategic choice for long-term brand equity accumulation
In the context of the transformation of commercial real estate from asset-heavy holding to asset-light operation, LED advertising, as an important carrier of digital marketing, has become a key means for commercial entities to improve floor efficiency
With the scarcity of its core location, the coverage of precise customer groups, the efficiency of dynamic communication and the precise operation of data-driven, the LED advertising resources of Hangzhou Gongshu Wanda Plaza have surpassed the single value of traditional media and become a digital engine for brands to achieve the integration of quality and efficiency
As a landmark of the city's high-end business district, Wanda Plaza has an average daily passenger flow of more than 6.3 million people, with an average monthly flow of more than 1.5 million people/venue, which can cover a large number of consumers, and the entry of first-line brands at home and abroad makes the shopping mall crowd have high-end quality
The media picture is exquisite, through the scale effect and repeated forced ratings, it can strongly impact the visual senses of consumers, leave a deep impression, and the multi-frequency display can also more effectively disseminate information and enhance consumers' memory of advertising content
According to historical data, the occupancy rate of the mall reached 100% in the early stage of opening, and the surrounding area covers high-end consumer groups, including car owners, white-collar workers, etc., LED media can accurately reach such high-spending power groups, especially in parking lots, main passages and other scenarios to form high-frequency, strong memory advertising effects
The LED media in Hangzhou Gongshu Wanda Plaza shopping mall has high investment value, especially in terms of accurately reaching mid-to-high-end customer groups, policy dividends and technological adaptability
