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| Area：Hangzhou | Type：Outdoors | Frequency：180 |
| Address：No. 822, Dongxin Road, Gongshu District | Format：led | Duration：15s |
| Location：Zhongda Yintex City Shopping Center shopping mall atrium | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
As a benchmark project under Yintai Commercial, LED media can be jointly promoted with brands in the mall to form a closed-loop experience of "scene advertising and consumption", and the screen can update promotional information in real time and cooperate with offline activities to achieve efficient drainage
With the advantages of high traffic, precise customer base, advanced technology, and ecological collaboration, LED media in Hangzhou Zhongda Yintai City has become an efficient channel for brands to reach the core consumer groups in the north of Hangzhou, especially suitable for advertisers who pursue brand exposure, event drainage, and youthful marketing
Hangzhou Zhongda Yintai City is located in Gongshu District, is an urban complex project, its LED screen location is superior, such as the atrium screen is in the core position of the mall, is the intersection of the shopping mall's flow line, the screens on both sides of Gate 2 are also located near the main entrance and exit of the mall, can attract a large number of customers' attention, the average daily passenger flow of the mall is large, it is estimated that the weekly passenger flow in the atrium area alone can reach 579,000, and the weekly passenger flow on both sides of Gate 2 is also 404,000, and the huge passenger flow is LED The media provides a wide range of exposure opportunities
Shopping malls can use their membership data and customer traffic analysis to understand consumer preferences and behavioral habits, thereby achieving precise targeting and placement of LED advertisements, displaying advertising content to consumers who are most likely to be interested, and improving advertising effectiveness and ROI
Shopping malls often hold various promotional activities, festival celebrations, etc., and LED media can combine these activities to formulate targeted advertising content, enhance the atmosphere and publicity effect of the event, and enhance the influence of advertising
Located in the core business district of Gongshu District, close to the double-track interchange station of Metro Line 3 and Line 4, 5 minutes on foot, and relying on the Shangtang Elevated, Qiushi Elevated and other expressway networks, 20 minutes to Hangzhou East Railway Station, 30 minutes to cover Xiaoshan International Airport, this three-dimensional transportation network makes it a regional consumption hub, radiating more than 500,000 permanent residents within 3 kilometers, and attracting customers from surrounding industrial parks, education and medical resources, forming a closed-loop ecology of "office consumption life"
Located at the intersection of the shopping mall's pedestrian flow line, the weekly passenger flow reached 579,000, and the 19.38 square meters of screens on both sides of Gate 2 covered the main entrances and exits, with a weekly passenger flow of 404,000 people
The investment value of LEDs in the shopping mall of Hangzhou Zhongda Yintai City Shopping Center is based on the multiple supports of location traffic dividends, policy support, technology iteration and consumption upgrading, and its high exposure, precision marketing capabilities and full-cycle cost advantages at its core points make it a strategic resource for brands to seize the market in the north of the city
For example, after the opening of Yintai City in the west of the city, the price of surrounding properties has risen, and Zhongda Yintai City's own apartments and office buildings have been snapped up due to commercial value
The investment value of LEDs in the shopping mall of CUHK Yintex City Shopping Center can be comprehensively evaluated in multiple dimensions, combining its location advantages, business vitality, policy support, and industry trends to show significant long-term value-added potential
