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| Area：Chengdu | Type：Outdoors | Frequency：180 |
| Address：No. 99, Shenghe 1st Road, Wuhou District | Format：led | Duration：15s |
| Location：CapitaLand Square main passageway | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6（宽）×4（高） | Min Period：week |
For example, in festival marketing, LED screens are embedded in the atrium or entrance in the form of "light and shadow art installations" to present urban cultural symbols through dynamic visuals
CapitaLand Plaza Xinnan Store is located in the Xinnan Tiandi shopping district of Chengdu South High-tech Zone, one of the most mature shopping belts in Chengdu, with a total of 6 floors, positioned as a modern trend shopping center, providing a variety of fashion clothing, dining and entertainment options, with many internationally renowned brands
The LED screen application of CapitaLand in Chengdu is essentially to reconstruct the "content productivity" of commercial space through technical means, which is not only a medium for information transmission, but also an engine for scene innovation, user operation and value co-creation
The media can play dynamic videos, images and other forms of advertising content, compared with traditional static advertising, more vivid and interesting, can better display the characteristics and advantages of the product, at the same time, the advertising content can be updated and adjusted in real time according to different time periods and different consumer groups to achieve accurate delivery
The LED media in the mall can design and broadcast the corresponding advertising content according to different formats and consumption scenarios, so as to improve the relevance and effectiveness of the advertisement, such as the LED screen near the children's area can play advertisements for parent-child products or children's educational institutions, and the food promotion advertisements near the catering area
As a well-known commercial complex brand, CapitaLand has a high reputation and influence in Chengdu and even the whole country, and the LED media in its shopping mall also has a certain brand endorsement effect, which can attract more advertisers to place advertisements, and can also help advertisers improve their brand image
As a benchmark commercial entity in Chengdu's core business district, CapitaLand has an average daily passenger flow of more than 100,000 people, and its LED screens cover golden points such as atriums, escalators, and main entrances, which naturally has the advantage of high exposure, achieving a single exposure cost of advertisers that is more than 30% lower than that of traditional outdoor media
For medium and long-term investors, it is recommended to give priority to the interactive large screen of core stores such as Taurus and Tianfu, and tap value-added space through differentiated content operation and data services
The occupancy rate of CapitaLand Plaza in Chengdu is slightly lower than the average of CapitaLand China Trust, but it is located in the core area of Chenghua District, surrounded by mature supporting facilities, and adjacent to Qinglong Lake Wetland Park, with a stable daily passenger flow base
Through accurate scene adaptation, technological innovation and ESG practice, LED screens can not only be used as advertising carriers, but also become the core tool to enhance the competitiveness of shopping malls
