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| Area：Chengdu | Type：Outdoors | Frequency：180 |
| Address：No. 29, East Section 2, Second Ring Road, Chenghua District | Format：led | Duration：15s |
| Location：Entrance and exit of Chengdu SM City Plaza | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
Other plazas operated by SM Group around the world usually focus on the combination of technology and commerce, but SM City Plaza in Chengdu, as an earlier project, may focus on basic functions and modern shopping malls, usually with LED advertising screens at the entrance, atrium or floor to broadcast promotional messages, brand promotion or dynamic content
Chengdu SM City Plaza is one of the earliest shopping malls in Chengdu, located in the Jianshe Road business district of Chenghua District, with a project area of 170,000 square meters and an average daily flow of up to 50,000 people, covering many surrounding emerging middle-class communities, with a huge consumer base
LED can be used for advertising, broadcasting product advertisements, promotional activities and other information of various brands, attracting customers' attention, improving brand awareness and product sales, and may also be used to release shopping guide information, event arrangements, traffic tips, etc., to help customers better understand the layout and services of the shopping mall and improve the shopping experience
The media has the characteristics of high brightness, high contrast and wide viewing angle, even in the environment of complex lighting in the shopping mall, the picture is clear and not deformed when viewed from different angles, its color reproduction is high, can accurately present a variety of complex colors, make the advertising picture more vivid and realistic, bright and eye-catching, with a strong sense of layering and three-dimensionality, so as to effectively attract the attention of customers
Content can be updated in real time, and merchants can flexibly adjust the broadcast advertising content according to different time periods, promotional activities, target audiences and other factors, such as new product releases, preferential activities, brand stories, etc., to quickly respond to market changes, meet consumer needs, and improve marketing efficiency
Chengdu CapitaLand Plaza Charm City is located outside the third ring road in the southeast of Chengdu, covering the entire Chengdu East Village planning, with a project volume of 75,000 square meters, and the commercial format brings together large supermarkets, fashion cinemas, brand flagship stores, and special catering, which is to meet the needs of families, lead the community trend, and wholeheartedly create an international shopping center at the doorstep for community residents
Compared with traditional static posters, dynamic effects can more vividly display product features and usage scenarios, convey richer information, enhance audience memory points, enhance brand awareness, and publish practical content such as shopping guide information and event arrangements in shopping malls to help customers better understand the layout and services of shopping malls and improve the shopping experience
The media adopts modular design, which can be freely combined and installed according to the different locations, space sizes and layouts of shopping malls, and can adapt to various complex environments, such as shopping mall entrances, atriums, corridors, elevator rooms, etc., to meet different display needs and achieve accurate advertising
Displays can create a stylish and modern atmosphere for the mall, enhancing the overall grade and attractiveness of the mall. At the same time, shopping malls can also broadcast brand image videos, corporate culture promotional videos and other content through LED media to strengthen brand awareness and create a good brand image
SM City Plaza is located in the Jianshe Road business district of Chenghua District, covering 700,000 permanent residents, and its core customer base is mainly family consumers, young white-collar workers and college students. Although the daily average daily traffic is about 4,628 people, the peak number of people can reach 50,000 on holidays, and it is close to Metro Line 6, and the convenience of transportation strengthens the radiation capacity
