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| Area：Chengdu | Type：Outdoors | Frequency：180 |
| Address：No. 33, Longtan Road, Chenghua District | Format：led | Duration：15s |
| Location：Atrium of Star Joy Plaza | Min Qty：1 | |
| Size：12（宽）×7（高） | Min Period：week |
As an emerging commercial landmark in southwest China, the application of its internal LED screen is not only a technical display, but also a deep reconstruction of consumption scenarios, cultural narratives and data values
Relying on millennium cultural IPs such as Wuhou Temple and Jinli, the flow of cultural tourists during holidays and weekends accounts for more than 40%, which is suitable for the accurate delivery of cultural tourism brands and local intangible cultural heritage projects
The location advantage of LED screens makes it a key node connecting the three major traffic pools of "culture, business and trend", and advertisers can achieve brand breaking through high-frequency exposure
The practice of LED screens in Xingyue Plaza, ancient worlds, reveals the deep logic of the digital upgrading of urban commercial spaces - when technology and humanities achieve a dynamic balance, LED screens are not only advertising carriers, but also become the communication medium and commercial value amplifier of urban cultural genes
As a benchmark project for cultural life in the east of the city, shopping malls host subcultural events through LED screens to enhance the interactive experience of young customers, and brand stores such as Starbucks use customized LED light strips to enhance the visual effect of stores at night
Located in the core business district of Longtan Temple in Chenghua District, close to Longtansi Station of Metro Line 8, the average daily passenger flow is 35,000, covering 60,000 students and 300,000 permanent residents in the surrounding area, accurately reaching young consumer groups
Shopping mall LED large screens usually have high brightness and high resolution, can clearly display advertising information in various lighting conditions, even in complex lighting environments in shopping malls, can attract the attention of distant customers, and the high-definition images and videos it provides can make the advertising content more vivid, bright colors, good dynamic performance, and have a strong visual impact
LED screens support a variety of advertising forms such as text, images, videos, and animations, which can meet the diverse publicity needs of different merchants, effectively attract customers' attention, and advertising is simple and flexible
LEDs can release various information about shopping malls in real time, such as promotional activities, new product recommendations, store location guidelines, safety tips, etc., to provide customers with convenient and practical information services, help customers better understand the layout and services of shopping malls, improve shopping experience, and also improve the service level and customer satisfaction of shopping malls
The embodiment of modern facilities in shopping malls can enhance the overall image and grade of shopping malls. Shopping malls can use LED screens to play their own brand promotional videos, brand stories, etc., conveying the brand concept and values of the shopping mall to consumers, creating a unique brand image, and enhancing consumers' recognition and loyalty to the shopping mall brand
The project is close to Chenghua Avenue and Chengjinqing Expressway, and the surrounding planning of Longtansi East Station of Metro Line 8, and the future improvement of transportation convenience will further expand the radiation range
Although the LED advertising space of Ancient World does not have the high premium attributes of the core business district, it can still be used as a medium and long-term stable investment target with stable passenger flow, low-cost operation and regional scarcity, and it is recommended to choose the "assetlightoperation"or"technologempowerment" model in combination with its own resources
