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- Specs
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- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：180 |
| Address：No. 2105, Shajing West Ring Road, Dongtang Community, Shajing Street, Bao'an District | Format：led | Duration：15s |
| Location：Atrium of Xinsha Rainbow Shopping Center | Min Qty：1 | |
| Size：5.68（宽）×10.11（高） | Min Period：week |
For example, during environmental protection activities, the screen displays the redemption progress of residents' garbage sorting points in real time, and in the charity sale, the screen simultaneously displays the source and destination of donated goods to enhance community trust
It reconstructs the community information flow through precise reach, improves the convenience of life through scene embedding, and enhances neighborhood cohesion through emotional links, and finally opens up a new path for the upgrading of community business value in the digital wave
Located in the southwest corner of the intersection of Shajing West Ring Road and Xinsha Road in Bao'an District, the main traffic roads are connected in all directions, and the core business district is the Shajing area, covering more than one million people, 120 factories, and more than 50 residential communities, including government, enterprises and institutions such as Shajing Government and Shajing Hospital
The LED screen can display shopping guide information, traffic tips, event arrangements, etc., helping customers better understand the layout and services of the mall, improving the convenience and comfort of shopping, and at the same time, by displaying beautiful and comfortable environmental pictures, it can also create a pleasant shopping atmosphere and enhance the shopping experience of customers
As the core community business entity in Nanshan District, LED media covers residents' daily high-frequency consumption scenarios, and the advertising content is highly matched with the needs of the community, and advertisers are more willing to pay a premium
Interaction with customers can be achieved by setting up interactive games, lottery activities, etc., increasing customer participation and stickiness, allowing customers to get more fun and surprises during the shopping process, and promoting the emotional connection between customers and shopping malls
High-quality LED media display can enhance the overall image of the mall, create a modern and fashionable shopping atmosphere, make the mall stand out from the competition, attract more customers to shop and leisure, and also provide a better display platform for merchants, which helps to enhance brand value
The average daily deduplication of Xinsha Rainbow Shopping Center reached 30,000 people, with a peak of more than 36,000 people during holidays and activities, and the customer base was mainly families and young consumers, with strong consumption power and long stay time, and the media could accurately reach this group, especially suitable for the scenario-based marketing needs of FMCG, parent-child, technology and other brands
Media not only has the advantages of high exposure in traditional advertising, but also provides brands with more efficient and attractive communication channels through innovative forms such as scenario-based integration, precise customer group positioning, and dynamic interactive content, especially for advertisers who need to reach family customers, young trendy people and localized brands
As a benchmark project in the core business district of Bao'an West, the investment value of its internal LED screen resources in business scenarios is becoming increasingly prominent, from hardware configuration to operation strategy, LED screen is not only a carrier of information transmission, but also a medium for brands to establish a deep connection between brands and consumers
Through the scenario-based application of LED screens, Xinsha Tianhong not only improves the immersive experience of consumers, but also provides brands with a closed-loop path of accurate reach and value transformation, which is not only a sharp weapon for short-term traffic harvesting, but also a fulcrum of long-term brand strategy
The LED screen supports real-time content update and remote control, and the brand can flexibly adjust the delivery strategy according to the marketing rhythm, and at the same time, combined with the shopping mall passenger flow heat map and consumer behavior data, the screen can achieve time-based and segmented delivery
