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| Area：Shenzhen | Type：Outdoors | Frequency：180 |
| Address：No. 118, Fuhua 3rd Road, Futian District | Format：led | Duration：15s |
| Location：The entrance and exit of the Imperial Court Square | Min Qty：1 | |
| Size：8.5（宽）×5（高） | Min Period：week |
Huangting Plaza is located in the core area of Futian CBD in Shenzhen, adjacent to the Shenzhen Convention and Exhibition Center, Civic Center and Metro Line 1/4 Interchange Station, is a "city business card" commercial landmark in Shenzhen, and its LED media covers Shennan Avenue, Fuhua 3rd Road and other urban trunk roads, facing Futian CBD high-end office buildings, five-star hotels and international conference crowds, forming a strong commercial adsorption
Huangting Plaza is located in the center of Shenzhen Futian CBD, is a property on Shenzhen Metro Line 1 and 4, and the CBD bus hub is seamlessly connected, bringing together international first-line luxury brands, international popular brand flagship stores, sub-main stores, high-end catering, fashion trend brands, boutique bookstores, etc., and is a high-end shopping center integrating catering, shopping, entertainment, leisure and tourism
In 2024, the average daily passenger flow will exceed 100,000 people, and the annual passenger flow will exceed 40 million, making it one of the scarce resources with the highest exposure density in Shenzhen's outdoor advertising market
As the chief social shopping center in Shenzhen CBD, Huangting Plaza gathers international executives, corporate white-collar workers, IT elites and Hong Kong tourists going north, with an annual household income of more than 200,000 yuan, and consumption preferences are high-end and international
LED media can link shopping mall formats such as luxury flagship stores, high-end catering, and art exhibitions, and realize the closed loop of "brand exposure - offline conversion" through the combination of dynamic advertising and promotional activities
Combined with shopping mall sales data, advertisers can evaluate the actual effect of LED screens on store customer flow or online diversion, and realize visual management of delivery effects
Adjacent to the Shenzhen Convention and Exhibition Center, LED media can be linked with exhibition activities, such as broadcasting holographic product demonstrations during science and technology exhibitions, or displaying Shenzhen's urban cultural IP during cultural tourism activities, enhancing the interactive experience of tourists
As a landmark of Shenzhen's CBD, LED screens undertake the functions of government publicity and corporate brand display, for example, Shenzhen's talent introduction policy and local enterprise brand launch can achieve "invisible communication" through transparent screens, highlighting the city's comprehensive strength
With the high exposure of the core area of Shenzhen's CBD, the innovation of transparent screen technology, and the accurate coverage of high-net-worth customers, Huangting Plaza's LED media has become a top asset in Shenzhen's outdoor advertising market
Its advantages are not only reflected in short-term traffic acquisition, but also in helping enterprises penetrate the high-end market through long-term brand exposure and scenario-based content, and realize the deep binding between brands and consumers
As one of the city business cards of Shenzhen, Huangting Plaza has attracted many well-known brands to advertise huge amounts, and its LED display has become an important platform for high-end brands to display their image
