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| Area：Guangzhou | Type：Outdoors | Frequency：180 |
| Address：No. 890 Yuncheng West Road, Baiyun District | Format：led | Duration：15s |
| Location：The atrium of CapitaLand Yunshang Shopping Mall | Min Qty：1 | |
| Size：8 （宽）×6 （高） | Min Period：week |
The design of CapitaLand Yunshang's LED screen is not only a combination of technology and aesthetics, but also the core of dynamic visual narrative in commercial scenarios
LED facilities are often used for themed activities such as the "Fan Support Chasing Light Program", and cooperate with outdoor venues and Internet celebrity walls to undertake youth activities such as concert support and animation parties
The mall is directly connected to Metro Lines 2 and 12, and is the only shopping center in the Baiyun area that is directly connected to the subway entrance, located in the core of Baiyun New Town, with a huge flow of people, and a 19-meter-long outdoor screen on the exterior wall, which can get extremely high exposure because of such a prime location
CapitaLand Yunshang radiates 1.1 million permanent residents in the northern region of Guangzhou, and there are many brand tenants in the mall, attracting customers of different ages and consumption levels
CapitaLand Yunshang is located in the CBD of Baiyun New Town, directly connected to Metro Line 2 and Line 12, and is the only shopping mall on the subway in the region
Through the innovative application of LED screens, the project not only strengthens the ecological positioning of "double parks surrounding commerce", but also reconstructs the interaction logic between people and space, brands and consumers by scientific and technological means, forming differentiated competitiveness
By deeply integrating the technological attributes of LED screens with the positioning of the project "ecological social", Yunshang is expected to stand out in the highly competitive commercial entities and create returns with both short-term cash flow and long-term value-added potential for investors
Located in the core area of Baiyun New Town CBD, as CapitaLand's first commercial project in Guangzhou, the mall is carefully designed by Woodsberg, with irregular LED light troughs, and the lighting effect is eye-catching as night falls, which not only enhances the recognition of the mall itself, but also creates a unique commercial atmosphere for the LED screen in the venue, attracting the attention of consumers from the outside
Yunshang is directly connected to Exit A of Baiyun Park Station of Metro Line 2, with an average daily commuter flow of 100,000 passengers shuttling here, coupled with the surrounding headquarters buildings such as China Southern Airlines Building and Guangzhou Baiyun Greenland Center, as well as public facilities such as Guangzhou Children's Park, Guangzhou Gymnasium, and Guangzhou Baiyun International Conference Center, forming a strong crowd aggregation effect, bringing a large number of potential audiences to the LED screen in the mall, which is one of the core supports for its investment value
Although Baixin Plaza, another core business district in Baiyun District, also has a certain scale and pedestrian flow, the LED screen of CapitaLand Yunshang has unique advantages, and the LED screen in the Yunshang indoor atrium has a large size and unique location layout, forming a differentiated competition in the region
When holding various promotional activities and theme activities in the shopping mall, the LED screen can cooperate with the publicity, broadcast event information, brand discounts and other content, attract consumers to participate, and also increase their own exposure frequency, and the continuous prosperity and good reputation of the shopping mall will also make advertisers more aware of the value of advertising on the shopping mall's LED screen
