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Area:Guangzhou | Type:Outdoors | Frequency:180 |
Address:No. 208, Tianhe Road, Tianhe District | Format:led | Duration:15s |
Location:Tianhe City Shopping Center North Gate Indoor Lobby | Min Qty:1 | |
Size:7.5(宽)×2.1(高) | Min Period:week |
Tianhe City is located in the core business district of Tianhe District, Guangzhou, close to high-end commercial districts such as Zhujiang New Town and Sports West Road, covering Tianhe Smart City, Tianhe Software Park and Canton Tower Tourist Area, with a stable average daily flow of people, and cross-regional drainage capabilities
For example, the main atrium LED screen displays the achievements of regional industrial upgrading through the "Smart Tianhe" theme light and shadow show to strengthen the public's sense of identity with urban development
With the industrial advantages, accurate customer group positioning and technical differentiation of Tianhe CBD, Tianhe City's LED media has formed a virtuous circle of "traffic-content-monetization", covering high-end business, young trends and cultural tourists, and has outstanding advertising premium ability
On the top of Tiyu West Road Station of Metro Line 1/3, BRT and 30 bus lines are covered, forming a stable daily passenger flow of 300,000 yuan, forming a closed loop of "LED exposure-counter transformation" marketing with international brands such as GIORGIO ARMANI and Dior
Tianhe City is located in the core section of Guangzhou's most prosperous Tianhe Road business district, facing the busy Tianhe Road connecting the old and new urban areas, on the top of the "West Sports Road" station of Metro Line 1 and Line 3, and more than 60 bus lines such as BRT stop around
The impact of the downward trend of rents in Guangzhou's core business district on the overall income of commercial entities, but LEDs as a precision marketing tool are more cyclical
The mall has an average daily flow of 1 million people, as high as 3 million during holidays, an average annual passenger flow of more than 400 million people, and a traffic flow of 300,000 vehicles per day on Tianhe Road
The investment value of Guangzhou Tianhe City LED screen is significant, and the core driving factors include super traffic entrance, high-end audience, hardware advantages, and policy dividends
Tianhe City is located in the core area of Guangzhou Tianhe CBD, adjacent to high-end business districts such as Zhujiang New Town and West Sports Road, covering Tianhe Smart City, Tianhe Software Park and Canton Tower Tourist Area, with an average daily passenger flow of about 1.267 million people and more than 200,000 people on holidays, with cross-regional drainage capabilities
Metro Line 1, Line 3 and APM line intersect, covering more than 60 bus lines, with strong accessibility, a surge in passenger flow during holidays and exhibition seasons, and the exposure of advertising space far exceeds that of traditional media
Tianhe City has an average daily passenger flow of 300,000 people, LED screens can efficiently reach dense people, used to promote merchant activities or brand cooperation, Tianhe City, as "China's first mall", may enhance the sense of space technology through LED technology, and is in line with the fashion positioning of Tianhe Road business district
The LED screen layout of Tianhe City Shopping Center is reshaping the value logic of commercial space as a "scene reconstructor", which is not only reflected in the visual upgrade of the physical space, but also in the in-depth intervention of consumer behavior and the systematic improvement of asset value through technology empowerment
It can be linked with shopping mall activities to launch customized interactive advertisements, and at the same time connect to the smart city system, synchronously push convenient information such as traffic and weather, and enhance the user's stay time and brand favorability, which can increase advertising revenue by 15%-20%