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| Area：Guangzhou | Type：Outdoors | Frequency：180 |
| Address：No. 106~108 North Industrial Avenue, Haizhu District | Format：led | Duration：15s |
| Location：CapitaLand Plaza Atrium Sightseeing Stairs | Min Qty：1 | |
| Size：6.5（宽）×12（高） | Min Period：week |
It has built a digital business network that combines brand communication and consumer experience. The LED screen in the mall covers the main atrium, main passage, façade of the main store and transportation hub area, forming a visual communication system of "high-traffic reach and immersive interaction", which not only undertakes the basic functions of information guidance and brand display, but also reshapes the value logic of commercial space through dynamic interaction and data-driven
The LED screen design of CapitaLand Lefeng Plaza breaks through the one-way communication mode of traditional advertising screens, and creates diversified commercial scenes through the dual upgrade of hardware performance and content strategy, with the main atrium screen taking the large size of 250 square meters as the core, supporting 4K-level high-definition playback and real-time dynamic rendering, and is often used for brand conferences, urban cultural activities and festival celebrations
Compared with traditional static light box advertising, the LED screen of Capitalasia Plaza realizes a qualitative change in content presentation through the hardware characteristics of high brightness and wide color gamut
As a commercial landmark of Tianhe CBD, the screen of CapitaLofeng Plaza also undertakes the mission of regional economic display and cultural output. The shopping mall regularly holds the "City Light" theme exhibition with the Tianhe District Government, dynamically presenting the achievements of Guangzhou's industrial upgrading through LED screens and strengthening the public's sense of identity with regional development
As a commercial landmark of Tianhe CBD, the LED screen of CapitaLoffon Plaza also undertakes the mission of regional economic display and cultural output. The shopping mall regularly cooperates with the Tianhe District Government to hold the "City Light" theme exhibition, which dynamically presents the achievements of Guangzhou's industrial upgrading through the screen and strengthens the public's sense of identity with regional development
The mall is equipped with two LED LCD screens, located in the rectangular large atrium and the circular atrium, with a glass canopy natural lighting design, and the LED technical parameters are not disclosed, but the artistic lighting installation has become a signature feature of the mall, and it will still maintain the top three in Guangzhou's night view check-in popularity in 2025
With its ability to reach family customers, starry sky lighting art installations and intelligent operation and maintenance systems, Lefeng Plaza LED has differentiated advantages in the current digital media investment of community businesses in Guangzhou, especially suitable for parent-child education, FMCG and local life service brands for precision marketing
LED displays in shopping malls are distributed in different locations, such as atriums, subway entrances on the B2 floor, four-sided columns on the B2 floor, entrances and exits of the north gate on the B1 floor, and in various stores, etc., which can cover various areas in the mall and different types of customers, whether it is shopping and leisure customers in the mall, or commuters in and out of the subway, they can access the content displayed by LED media, which greatly improves the exposure of advertising information
As the core hub of the Guangzhou-Foshan metropolitan area, CapitaLand Lefeng Plaza ranks among the top 15 in Guangzhou with an average daily de-heavy passenger flow throughout the year, and its LED screen at Exit A of Shayuan Station of Metro Line 8 on the B2 floor directly covers the commuters of Guangzhou and Foshan, while the LEDs in the atrium and L1 floor radiate family customers and leisure shoppers, forming a traffic matrix covering the whole time and the whole customer group, and the advertising exposure value brought by high traffic makes it a high-quality brand that accurately reaches target users
