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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：No. 360, Yongyue Road, Minhang District | Format：led | Duration：15s |
| Location：Pujiang Wanda Plaza atrium | Min Qty：1 | |
| Size：5（宽）×8（高） | Min Period：week |
The LED media system in Pujiang Wanda Plaza shopping mall mainly focuses on passenger flow guidance, brand promotion and event promotion, looping brand promotion, event information and theme content, and adapting to catering, retail, parent-child entertainment and other formats
As an important commercial node in the core business district of the southern part of Minhang District, the layout and operation of its internal LED screen is based on the core concept of "technology empowering life", and through technological innovation and scene reconstruction, it has created a digital business ecology with both commercial value and social function
The LED screen in the mall covers the main atrium, main passage, façade of the main store and transportation hub area, forming an infrastructure of "immersive visual network", which not only undertakes the traditional functions of information transmission and brand display, but also reshapes the consumer experience and business operation model through dynamic interaction and data driven
The LED screen design of Pujiang Wanda Plaza breaks through the one-way communication mode of traditional advertising screens, and builds diversified commercial scenarios through the dual upgrade of hardware performance and content strategy
In the context of the integration of the Yangtze River Delta and the accelerated development of the Southern Shanghai Science and Technology Innovation Corridor, the LED screen of Pujiang Wanda Plaza has transcended the scope of traditional advertising carriers and has become a multi-dimensional hub connecting commercial operations, urban culture and technological innovation
Located at No. 360 Yongyue Road, Pujiang Town, it radiates the surrounding 300,000 permanent residents and business customers, with an average daily passenger flow of 35,000-40,000 people, and LED screens are distributed at the entrance of the mall, atrium and key nodes of the moving line, covering the whole consumption path of "entering-shopping-leaving", forming a closed loop of advertising and consumption
As a landmark of the city's high-end business district, Wanda Plaza is located in Minhang District, where Pujiang Wanda Plaza is located, also has a high consumption power, shopping malls can attract a large number of car owners, white-collar workers and other high-end consumer groups, LED media is located in the core position of the shopping mall, such as the large atrium, etc., can accurately reach these target audiences, improve the efficiency and effectiveness of advertising delivery
Pujiang Wanda is located in the core area of Pujiang Town, Minhang District, about 15 kilometers away from the Qiantan International Business District, and is directly accessible in 25 minutes through the Puxing Highway, as the first stop of Qiantan Nantuo, which directly undertakes the consumption spillover of Qiantan's 300,000 employed people, superimposed on the surrounding 220,000 permanent residents, forming a two-wheel drive consumption ecology of "high-income commuter groups and local families"
The LED in Pujiang Wanda Plaza shopping mall has three core advantages: high traffic base, technology leadership, and policy adaptability, especially suitable for regional promotion of FMCG, parent-child education brand sinking, regional catering chain expansion and other scenarios, and its investment value will continue to be released with the introduction of Qiantan population, LED technology iteration, and deepening of digital services
Pujiang Wanda Plaza is located in Minhang District, where the northwest and south of Shanghai meet, close to the Hongqiao Hub Economic Circle, covering Pujiang Town, Qibao Town and other residential and industrial sectors, surrounded by high-end residential projects such as China Merchants China Travel Service Lanyue, the customer base is mainly high-income families, technology practitioners and young white-collar workers, and the consumption power is strong
