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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：Lane 1051, Jinsha Jiangxi Road, Jiading District | Format：led | Duration：15s |
| Location：Jiangqiao Wanda Plaza atrium | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
As an important commercial node in the core business district of northwest Shanghai, the application of Jiangqiao Wanda Plaza not only carries the traditional advertising and communication function, but also becomes a multi-dimensional hub connecting business ecology, urban culture and consumer experience through technological innovation and scene reconstruction
The design of the LED screen in the mall takes "scenario-based interaction" as the core concept, covering high-traffic areas such as the main atrium, main passage, the façade of the main store and the entrance of the parking lot, forming the basic layout of "immersive visual network"
The LED screen design of Jiangqiao Wanda Plaza breaks the one-way communication mode of traditional advertising screens, and creates a dynamic and interactive business experience through the dual upgrade of hardware performance and content strategy
In the context of the integration of the Yangtze River Delta and the accelerated development of the Hongqiao Hub Economic Circle, the LED screen of Jiangqiao Wanda Plaza has transcended the scope of traditional advertising carriers and has become a multi-dimensional hub connecting commercial operations, urban culture and technological innovation
Located in the core business district of Jiangqiao, Jiading District, close to Jinyun Road Station of Metro Line 13, the average daily passenger flow exceeds 80,000, radiating 500,000 permanent residents and business people in the surrounding area
Jiangqiao Wanda Plaza is located in a bustling business district and close to Zhoupu Station of Line 18, with convenient transportation and large flow of people, providing a large number of exposure opportunities for LED media, and Wanda Media also fully integrates various media resources of more than 300 Wanda Plazas in 202 cities across the country, which can further expand the coverage of advertising
Advertising content can be updated in real time through the Internet, and advertisers can flexibly adjust advertising content according to market demand, promotional activities, festivals and other factors to maintain the freshness and timeliness of advertisements
Wanda Plaza's consumer base is wide, covering people of different ages, genders and consumption levels, and advertisers can choose to place on LED screens in different locations according to the target audience of their products or services to achieve precision marketing
Shanghai Jiangqiao Wanda Plaza is the third large-scale urban complex developed by Wanda in Shanghai after Wujiaochang Wanda Plaza and Zhoupu Wanda Plaza, with a planned land area of about 186,300 square meters and a total construction area of about 550,000 square meters, of which the commercial area is about 250,000 square meters
LED has the core advantages of "high traffic, low cost, and strong conversion", especially suitable for local life service advertisers such as FMCG, parent-child, and catering
LEDs in Jiangqiao Wanda Plaza shopping mall have three core advantages: high traffic base, technology leadership, and policy adaptability, especially suitable for regional promotion of FMCG, parent-child education brand sinking, regional catering chain expansion and other scenarios
