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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：No. 426, Shengxin Road, Jiading District | Format：led | Duration：15s |
| Location：CITIC Pacific Wanda Plaza Atrium | Min Qty：1 | |
| Size：16 （宽）×3 （高） | Min Period：week |
The design of the LED screen in the mall integrates modern technology and space aesthetics, covering the atrium, main passage and main store area, forming a visual communication network that combines points, lines and surfaces, and the screen size ranges from conventional information display to immersive giant screens, with a resolution of generally reaching 4K level, supporting dynamic advertising, brand co-branding activities and real-time data visualization, building a bridge for efficient interaction between merchants and consumers
The application of LED screens breaks through the limitations of traditional static advertising, accurately conveying the core message of the brand through the characteristics of high brightness and wide color gamut, and at the same time combines holiday themes, limited-time promotions and other content planning to strengthen the emotional resonance of consumers
Through the combination of virtual and real imaging technology, time-based control strategy and interactive functions, brand efficiency and consumer experience have been improved, in line with the trend of commercial complex upgrading, the LED media system in CITIC Pacific Wanda Plaza shopping mall has significantly improved the interactivity and visual attractiveness of commercial space through innovative design and technology application
Wanda Plaza itself is a landmark of the city's high-end business district, with a large flow of people, with an average monthly flow of more than 1.5 million, LED media can effectively reach the target audience, combine the breadth and accuracy of advertising into one, and can directly target the mainstream urban population with spending power, achieve efficient conversion, and create good publicity effects and commercial value for merchants
Through the network, the advertising content can be updated in real time, the latest information can be displayed in a timely manner, flexibly adjusted according to market demand and activity changes, maintain the freshness and timeliness of advertising, support text, images, videos, animations and other advertising forms, and can display diversified content according to different needs and scenarios, such as brand promotion, product promotion, promotional activities, etc
The shopping mall is located in Nanjing West Road, Jing'an District, Shanghai, located in the central area of Shanghai, Nanjing West Road business district, with a large flow of people, LED media can cover a large number of potential consumers, to achieve high advertising exposure
LED media supports a variety of advertising forms such as text, images, videos, and animations, and can also realize interactive functions such as touch and gestures through interactive technology, providing advertisers with a wealth of creative display space, which can better attract the audience's attention and improve the communication effect of advertisements
The mall is located in the core business district of Nanjing West Road, forming a "golden triangle" with Hang Lung Plaza and Meilong Town Plaza, with an average monthly flow of more than 1.5 million, and is a gathering place for high-end consumers in Shanghai
For brands, LED advertising can achieve instant brand exposure and instant conversion of product and effect, and for investors, its asset appreciation potential and cash flow stability are better than traditional commercial real estate, and it is a high-quality target that resists cyclies
The investment value of LEDs in Shanghai CITIC Pacific Wanda Plaza shopping mall is reflected in four core dimensions: high foot access, technological leadership, business ecological synergy, and long-term value-added potential
The shopping mall is close to Jiading New Town Station of Metro Line 11, and the Jiamin Line will further strengthen commuting efficiency in the future, and the three horizontal and four vertical road network will cover Nanxiang, Jiangqiao and other surrounding plates, and even attract some overflow passenger flow from Hongqiao business district
