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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：No. 968, 128 Memorial Road, Baoshan District | Format：led | Duration：15s |
| Location：Baoshan Wanda Plaza atrium | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
Baoshan Wanda Plaza is located in the core area of night consumption in Baoshan District, close to the subway station and major traffic arteries, with a stable average daily flow of people, covering white-collar workers, family customers and surrounding residents
As an important carrier of nightlife in Baoshan District, shopping malls attract a large number of night consumers through delayed business, night market activities and light shows, and LED screens become "traffic beacons" at night, accurately reaching consumers after work
The average monthly flow of people in Baoshan Wanda Plaza exceeds 1.5 million, with a monthly consumption of 60 million, and the LED screen strengthens brand memory through forced viewing and repeated exposure, and the advertising effect is particularly significant during the night period, covering peak consumption periods such as after work and weekends, and accurately reaching people with high consumption potential
With green and low-carbon as the core, Baoshan Wanda Plaza's LED system not only solves the lighting and display needs of commercial spaces through dynamic content and scene innovation, but also transforms technology into a dual carrier of cultural and commercial value
LEDs are not only a tool for disseminating information in a community-based commercial complex, but also a digital infrastructure that connects consumers, brands and urban culture
Located in the core of the Gongkang business district in Baoshan District, a key area in North Shanghai, the average daily flow of people reaches 350,000 people/week, covering high-end consumer groups, and the LED large screen supports high-definition video playback, with gorgeous colors and dynamic pictures, forming a strong visual memory point
adjacent to the off-ramp of the north-south elevated Gongkang Road, it quickly connects the central, outer and downtown business districts, radiating the city's passenger flow
As the core area of Baoshan's night consumption, Wanda Plaza transforms into a "traffic lighthouse" when night falls, cooperating with shopping malls to open late, night market activities and light shows, and accurately reach white-collar workers, nightlife enthusiasts and surrounding residents after work
The average daily passenger flow of Baoshan Wanda Plaza is stable at more than 50,000 people, the peak of 80,000 people on weekends and holidays, and the average monthly flow of people exceeds 1.5 million
Covering the core location of the Gongkang business district, with an average weekly flow of 350,000 people, adjacent to Gongkang Road Station of Metro Line 1, radiating the mid-to-high-end consumer groups in North Shanghai, the shopping mall integrates shopping, catering, and cinemas, and the LED screen can be combined with activities to achieve cross-scene marketing
As a commercial landmark in North Shanghai, Baoshan Wanda covers a permanent population of 300,000 within 3 kilometers, accounting for more than 60% of the family customer base, and is adjacent to the industrial park to attract young white-collar workers, forming a two-wheel passenger flow guarantee of "community business"
The consumer groups of shopping malls are mainly family customers and young white-collar workers, with families accounting for more than 60%. LED media can accurately reach target audiences according to different business formats and brand needs
The media supports a variety of advertising forms such as text, images, videos, and animations, which can meet the publicity needs of different brands, whether it is a new product release of a fashion brand or a promotional activity of a catering brand, it can be displayed through diversified content forms to make the advertising content more vivid
