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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：No. 388, Xijiangwan Road, Hongkou District | Format：led | Duration：15s |
| Location：The corridor on the second floor of Hongkou CapitaLand Commercial Center shopping mall | Min Qty：1 | |
| Size：10（宽）×3（高） | Min Period：week |
CapitaLand Hongkou Commercial Center is located in the core area of Hongkou, Shanghai, close to Qufu Road Station of Metro Line 3 and Line 8, with an average daily flow of more than 100,000 people, covering Hongkou football stadium, residential areas and business people
With green and low-carbon as the core, the LED system of CapitaLand Hongkou Commercial Center not only solves the lighting pain points of underground space through intelligent light control and scene innovation, but also transforms technology into commercial value
With the further integration of technology and content, CapitaLand Hongkou is expected to become a benchmark case for commercial digital transformation in the Yangtze River Delta
The main entrance of the mall has been renovated and upgraded, using a "chocolate" shaped luminous façade, which can present flowing gradient colors at night, and can also change the lighting color and graphics, which not only makes the building more vivid and dynamic, but also meets the needs of support and call for Hongkou Football Stadium event performances
At the entrance of the subway, the ceiling is made into a line stacking effect, flickering lights and colorful light strips shuttle along the zigzag lines, like the aurora in the starry sky, reflected on the ground, sometimes changing colors, light and shadow are staggered, and the ever-changing picture of the circular screen on the cylinder is matched with bursts of aroma from the food, seducing people and insects, creating a unique immersive food experience environment for consumers
Adjacent to Hongkou Football Stadium, through the dual-track transit of Line 3 and Line 8, the average daily diversion of 200,000 people is 200,000, and the LED media accurately reaches young trendy customers and business people
Hongkou CapitaLand Commercial Center is located in the core business district of Hongkou, where Metro Lines 3 and 8 intersect, the third floor of the mall is connected to the Hongkou Football Stadium, and the first floor is equipped with a large bus hub station, which is very convenient and can gather a large number of passengers, providing a huge audience base for LED media
There is a conspicuous interactive LED screen on the second floor of the shopping mall, and it is also equipped with a large sign on the exterior wall, and media resources such as internal hanging flags, escalator side posts, straight ladder door stickers, columns and light boxes, forming an all-round and multi-level media matrix, which can provide unique one-stop full-scene marketing services to meet the diverse publicity needs of different brands
Media can not only be used to display advertisements, but also publish store information, promotional activities, guide maps and other content in the mall to help consumers understand the shopping mall layout and business information more conveniently and optimize the shopping experience
The project is located in the core business district of Hongkou, where Metro Line 3/8 intersects, with an average daily passenger flow of more than 300,000 people, and is seamlessly connected to Hongkou Football Stadium, with a 50% surge in passenger flow during large-scale events such as concerts and events
The per capita disposable income of Hongkou District ranks among the top in Shanghai, with a density of more than 40% of mid-to-high-end residential areas within 3 kilometers of the project, superimposed on the agglomeration effect of the North Bund financial industry, accurately covering high-net-worth consumers aged 25-45. The media can efficiently reach the target customer groups of mid-to-high-end brands such as beauty, light luxury, and parent-child, and the advertising premium space is significant
