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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：atrium | Format：led | Duration：15s |
| Location：atrium | Min Qty：1 | |
| Size：5.88（宽）×21.5（高） | Min Period：week |
For example, the atrium LED screen adopts P16 full-color module, supports dynamic video and split-screen display, with an average daily playback time of more than 10 hours, and the single-day advertising space rental can cover more than 2 million impressions
Bailian Yangpu Riverside Shopping Center is located at the junction of Ningguo Road and Pingliang Road, and the shopping center takes catering as the main axis of spatial planning, connecting shopping, health care, culture, entertainment and other functions, and is committed to creating four major characteristics: "happy children", "charming women", party parks and "taste culture", so as to meet the family consumption of the surrounding area and take into account business consumption
Relying on the precise positioning and stable customer base of community-based business, it has built a digital ecological network with both functionality, interactivity and cultural value, and its investment value is not only reflected in short-term advertising revenue, but also in reshaping the long-term competitiveness of community business through technology empowerment and humanistic care
The second floor of the mall is conspicuously equipped with interactive LED screens, which are linked with the public space of the atrium to support brand pop-up activities and full-scene marketing, enhance the immersive experience of consumers, and combine media resources such as wall advertisements on the outer square on the first floor, internal hanging flags, escalator side stickers, and straight ladder door stickers to form a multi-touch exposure network
The shopping mall is located at the junction of Ningguo Road/Pingliang Road in Yangpu District, close to the Huangpu River Development Belt and the Hudong Workers' Cultural Palace, with a stable average daily passenger flow, relying on community consumption stickiness to ensure the LED exposure base, covering family customers, fashionable young people and surrounding residents, and LED content is mainly based on high-frequency consumer brands such as mass catering and parent-child entertainment, strengthening localized reach
Bailian Binjiang's LED system takes interactive large screen and global media collaboration as the core, deeply integrates community consumption scenarios, and serves the needs of family leisure and localized marketing
Analysis of the core advantages of LED media in Shanghai Bailian Binjiang Shopping Plaza shopping mall, based on its hardware configuration, scene application and marketing value, the atrium on the second floor is equipped with interactive LED large screens, which are linked with public spaces, support brand pop-up activities and full-scene marketing, and strengthen consumer immersive experience through dynamic content
Located at the junction of Ningguo Road/Pingliang Road in Yangpu District, close to the Huangpu River Development Belt and the Hudong Workers' Cultural Palace, relying on the sticky and stable passenger flow base of community consumption, in line with the "business district" strategy of Bailian Group, the LED screen can be expanded into a cultural display and activity publicity carrier to enhance the added value of the scene
Bailian Binjiang LED Media takes the interactive large screen as the core, deeply integrates community consumption scenarios and service facilities, and provides brands with a highly sticky and highly converted localized marketing platform through precise customer reach and global media collaboration
The shopping mall is equipped with an interactive LED screen in the atrium on the second floor to support dynamic content adjustment and audience behavior perception to improve user participation. Combined with the global media matrix, a multi-touch exposure network is built to cover key nodes of passenger flow lines, which strengthens the brand's immersive marketing scenarios, especially suitable for pop-up events and holiday promotions, and significantly improves conversion efficiency
Closely following the positioning of the shopping mall happy parent-child party park, the LED content focuses on the theme of family dinner and parent-child interaction, and efficiently targets surrounding families and young customers
Relying on the national leading edge of the Shanghai Night Economy Comprehensive Index, LED screens can integrate activities such as "nightlife festivals" to extend exposure periods and enhance the attractiveness of young customers
