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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：8F East District | Format：led | Duration：15s |
| Location：8F East District | Min Qty：1 | Operating Time：0-24o'clock |
| Size：15.5（宽）×9.7（高） | Min Period：周 |
The delivery strategy of LED screens directly hits high-net-worth consumer groups. CP Plaza's customer base is mainly young families, white-collar workers and technology practitioners, with strong spending power and focus on quality life, and the LED screen realizes precision marketing by pushing brand activities, limited-time discounts and merchant linkage information in real time
The narrative function of the LED screen is extended to the level of urban culture, and the shopping mall cooperates with local art institutions to interpret the "Lujiazui Memory" theme digital art exhibition on the screen, integrating historical images with modern design, and strengthening regional cultural identity During the festival, the screen linked with surrounding merchants to launch cross-brand co-branding activities to enhance regional consumption cohesion with dynamic visual symbols
The LED screen system of Shanghai CP Plaza, relying on the location advantages and characteristics of high-net-worth customers in Lujiazui CBD, has built a digital ecological network with both functionality, interactivity and cultural value
It not only serves the consumption flow and brand exposure, but also redefines the value dimension of modern commercial space through the dialogue between technology and humanities, injects temperature into the cold scientific and technological rationality, and opens up the possibility of poetic dwelling in the hustle and bustle of urban life
As part of the comprehensive upgrade in 2024, CP Plaza plans to deploy five linkage high-tech outdoor LED screens on the façade, aiming to enhance the project's image and serve as an important window for brand display
Located in the atrium of the mall, it is the only way for customers to pass, covering the passenger flow on the whole floor, and the advertising form is diverse, including pictures and videos, with a high frequency of playback, which can effectively attract customers' attention and improve advertising memory
The shopping mall is located in Lujiazui Financial and Trade Zone, with an annual passenger flow of 40 million people and an average daily flow of 500,000 people in the surrounding area
CP Plaza's audience is mainly young families, white-collar workers and technology practitioners, with strong spending power and focus on quality life, with a high willingness and ability to consume various brand products, and the target audience of advertisers is highly accurate
Advertisers can flexibly adjust the delivery plan according to the sales node, such as holidays, store celebrations, etc. The shopping mall can also provide data support such as passenger flow heat maps and advertising exposure to help advertisers evaluate the effectiveness of advertising, optimize follow-up strategies, and avoid waste of resources
LED advertising can be used as the core node of the brand's "regional exposure matrix", such as luxury brands releasing new products through the large screen of CP Plaza, and simultaneously experiencing them in IFC stores to achieve online and offline closed loops
