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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：C hall atrium sightseeing staircase | Format：led | Duration：15s |
| Location：C hall atrium sightseeing staircase | Min Qty：1 | |
| Size：6（宽）×12（高） | Min Period：week |
The LED system of Longfor Fangshan Tianjie takes scene-based lighting as the core, and supports its positioning as an "immersive consumption space" by combining customized linear lighting with potential advertising screens
It is mainly distributed in public areas such as atriums in shopping malls, such as the atrium on the 2nd floor of the northeast sky, which is a place with a large flow of people and can ensure the exposure of LED displays
It can play content in various formats such as high-definition videos, motion pictures, and scrolling text to attract customers' attention. It also has a split-screen display function, a display can be divided into multiple areas, each area displays different content, such as displaying new product information, store discounts, etc. at the same time, in addition, it can also realize scheduled playback and remote updates, according to the time schedule of commercial activities, set the playback content and time in advance, and update the content remotely through the network, without manually going to the site to replace the storage equipment
As the core shopping center of Fangshan District, Longfor Fangshan Tianjie deeply integrates architectural design concepts and technology applications to provide a unique consumer experience
LED media combines the concept of green, nature and humanities, abstractly presents the dynamic changes of natural elements such as clouds and mountains, strengthens the beauty of space art and the sense of time flow, and improves consumers' visual comfort and sense of belonging
Compared with similar commercial entities, Fangshan Tianjie focuses more on the sense of science and technology and humanistic interaction, strengthens the positioning of "living comfortable space" through LED media, and the unique design language enhances the recognition of regional business
LED displays have high brightness and excellent color reproduction capabilities, even in well-lit environments in shopping malls, they can present clear and vivid pictures, rich and realistic colors, and can accurately display various complex colors, making advertising images more vivid and attracting customers' attention
Media can play content in various formats such as dynamic video, animation, and scrolling text, and dynamic effects can attract customers' attention more than traditional static posters, making advertising content more vivid and interesting, and more effective in conveying information
The average daily passenger flow of Fangshan Tianjie reached 40,000, and the passenger flow exceeded 156,000 on the first day of opening of Xiyue Tianjie, and the consumer groups were mainly white-collar workers, young families and college students in Kochi, with strong consumption power and youth, and LEDs were distributed in core locations such as atriums, with high exposure and accurate access to target audiences, providing advertisers with a cost-effective brand display platform
Through the transformation of the sinking square and the introduction of Guanyu long-term rental apartments, the ecology of "industry, residence and consumption" has been formed, and Fangshan Tianjie LED can link regional activities, strengthen the positioning of quality and fashion landmarks in southwest Beijing, and attract government cooperation and long-term investment from brands
The investment value of LEDs in Longfor Fangshan Tianjie shopping mall is outstanding, with four core advantages: high traffic conversion, strong technology premium, long life cycle, and policy friendliness, and is expected to have an annualized rate of return of up to 200% under reasonable operation
As the core shopping center in Fangshan District, relying on its "living comfort" positioning and technological design, the LED media system in the mall shows significant investment potential
Longfor Fangshan Tianjie LED has a high investment value, and its natural integration design, technical adaptability and high passenger flow foundation, combined with industry growth and regional policy support, form a sustainable income model
The overall occupancy rate of Longfor Commercial reached 96.6%, and Fangshan Tianjie, as a regional benchmark, had an average daily passenger flow increase of more than 9% year-on-year
