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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：Atrium sightseeing staircase | Format：led | Duration：15s |
| Location：Atrium sightseeing staircase | Min Qty：1 | |
| Size：5.5（宽）×11（高） | Min Period：week |
Beijing Hualian Shunyi Jinjie Shopping Center is located in Xinshun South Street, Shunyi District, is the first shopping center in Shunyi, which not only becomes the most high-end one-stop fashion consumer shopping center in Shunyi New Town, but also drives the regional shopping concept of Shunyi New Town
The average monthly flow of people in the mall exceeds 1.5 million, and consumers are mainly family customers, young white-collar workers and residents of surrounding communities, with strong consumption power and long stay time, and significant advertising reach efficiency
The screen is located in the atrium, main channel and other core moving lines, consumers passively receive information in the process of shopping and leisure, forming a high-frequency and strong memory advertising effect, through the linkage of passenger flow thermal analysis and the guidance system, accurately match consumer needs, and improve advertising efficiency
With "technology, scene and culture" as its core competitiveness, the LED media of Beijing Shijingshan Wanda Plaza not only solves the single communication pain point of traditional advertising, but also reconstructs the narrative logic of commercial space through intelligent and interactive means, and its advantages lie in accurate coverage of high-net-worth people, high-frequency reach and immersive experience, data-driven efficient operation, and deep integration with urban culture, becoming a benchmark case for advertising communication in commercial complexes
Located in the core location of Lugu Business District in Shijingshan District, relying on the Wanda Plaza commercial complex, it brings together multiple formats of retail, catering and entertainment
LED in the public area of the shopping mall takes the atrium sightseeing ladder giant screen as the core carrier, focusing on high-frequency brand exposure, and forms a functional complement to the professional screen of cinemas and hotels
The screen is located at the vertical traffic node, accurately covering the dynamic passenger flow of the shopping mall, combined with the scrolling playback mode, to strengthen the visual impact of the brand
Taking advantage of regional consumption upgrades, such as Jingxi Joy City, characteristic blocks were selected, and the marginal income of a single screen was improved through technology + ecological collaboration
Located in the mall atrium, this LED screen is a surefire for customers, covering the entire floor of the foot flow. The mall has an average daily foot traffic of 200,000 people, and the screen time is consistent with the mall's business hours, ensuring that advertising content is fully exposed during prime time
The audience of Shijingshan Wanda Plaza is mainly young families, white-collar workers and technology practitioners, with strong spending power and focus on quality life
Wanda Plaza is the first brand of commercial real estate in China, with high visibility and strong credibility, and LED advertising in Shijingshan Wanda shopping mall can enhance the credibility and brand image of the advertisement with the help of Wanda's brand influence
The core value of the LED screen in Shijingshan Wanda Shopping Mall is not only the direct return on advertising revenue, but also the formation of a full-link marketing platform for brand promotion, user interaction and sales conversion through the integration of Wanda's commercial ecological resources
The core circulation line of the atrium of the shopping mall, covering the passenger flow of the whole floor, reaching an average of 200,000 people per day, the atrium as a necessary area for customers, long stay time, high advertising concentration, the shopping mall is adjacent to the extension of West Chang'an Street, surrounded by high-density residential areas, office buildings and entertainment facilities, forming a stable consumption circle, regional consumption vitality is strong
