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Area:Beijing | Type:Outdoors | Frequency:180 |
Address:Atrium of Maple International Shopping Center | Format:led | Duration:15s |
Location:Atrium of Maple International Shopping Center | Min Qty:1 | |
Size:5.5(宽)×12(高) | Min Period:week |
Whether it is the creative release of the brand manager, the holiday-themed light and shadow show, or the digital presentation of community culture, the LED screen breaks the boundary between traditional business and consumers with immersive scenes, so that the shopping behavior is upgraded from one-way consumption to the integration of emotional resonance and scene participation
For example, the shopping mall links the LED screen with the intelligent guidance system to display toilet vacancies, main store navigation and event previews in real time, solving the pain points of consumers in obtaining information in complex spaces, which not only improves the user experience, but also optimizes the passenger flow line through data-driven
The screen is located at the intersection of Xizhimen North Street and Wenhuiyuan Road in Haidian District, adjacent to the Xizhimen transportation hub, covering the surrounding high-end office buildings, residential areas and universities, with an average daily flow of more than 700,000 people and vehicles, which is the core exposure point of the business district
Maple Blue International LED takes the advertising value of the exterior wall giant screen as its core competitiveness, and the indoor lighting focuses on creating an atmosphere to jointly strengthen its landmark attributes in the Xizhimen business district of Haidian
The LED system in the shopping mall of Beijing Fenglan International Shopping Center takes the large exterior wall advertising screen as the core, combined with indoor atmosphere lighting, the investment value needs comprehensive exposure capabilities, 100 square meters of landmark exposure× 700,000-level traffic, high-definition carousel mechanism adapts to high-frequency marketing, and location locking high-quality customer groups
LED revenue is mainly advertising, lacking independent consumption conversion scenarios, and needs to be strongly bound to the positioning of shopping malls as "one-stop shopping and entertainment", with a long single return cycle
Located in the core business district of Xizhimen, it is an important transportation hub and commercial center in Beijing, and the media is located at the intersection of Xizhimen North Street and Wenhuiyuan Road, where multiple bus lines and subway lines intersect, with huge flow of people and vehicles, which can easily attract audiences from all directions
Adjacent to the Xizhimen business district, surrounded by high-end office buildings, star-rated hotels and residential communities, it can radiate to a large number of high-consumption people and business people, these audience groups have strong spending power and high willingness to buy, and have extremely high commercial value for advertisers
The competition media around the large screen is scarce, the vision is broad, and it can effectively radiate to the audience around the business district, the advertising exposure rate is extremely high, and the information can be quickly conveyed to the target audience
Located in the core business district of Xizhimen, Fenglan International is an important transportation hub in Beijing, where Metro Lines 4, 13 and 2 intersect, and the surrounding bus lines are densely packed, with an average daily flow of 700,000 people and vehicles. This location advantage translates directly into the high exposure of LED media
With its four core advantages: core location, high-quality audience, leading technology, and flexible operation, LED media in the Fenglan International Shopping Center has become an ideal platform for brands to achieve precision marketing and long-term exposure
For example, a high-end car brand increased the number of in-store inquiries by 30% after placing a test drive experience advertisement on the atrium grille screen, which confirms the effectiveness of precise reach