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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：Atrium on the B1 floor | Format：led | Duration：15s |
| Location：Atrium on the B1 floor | Min Qty：1 | |
| Size：5.89（宽）×4.48（高） | Min Period：week |
New Zhongguan Shopping Center is a complex composed of shopping malls, office buildings and serviced apartments, located in the core gateway landmark of Zhongguancun Street, with tenants including five-star international cinemas, well-known Chinese and Western cuisines, flagship sports main stores, Salitz Hotel, etc., bringing together international first-line brand clothing, theme catering, etc., and is a commercial center integrating eating, shopping, entertainment and leisure
Whether it's the creative narrative of the brand manager or the customized visual feast during the festival, LED screens have become an important medium for conveying information and emotions
Consumers can use the screen to obtain shopping guide information, event previews, and even participate in brand interactive games in real time in the shopping flow, so that business behavior shifts from one-way consumption to two-way dialogue
The public information does not mention the special advertising screen or interactive LED facilities inside the mall, such as the atrium and brand area, and the existing information is based on the building façade and basic lighting
The new Zhongguan LED system builds a three-dimensional exposure network with "façade dual screen atrium giant screen", locks in technology business groups through location landmark attributes, and relies on dynamic content algorithms and cross-screen linkage technology to achieve a triple breakthrough of "brand height× accurate reach× cost controllable"
Through the thermal analysis of passenger flow, the weekday peak focuses on pushing digital products/business services, and switches leisure andentertainment content on weekends to achieve dynamic distribution of "thousands of screens and thousands of faces"
The display screen in the lobby on the first floor is located in the core area of the mall and is the main flow channel for customers, which can ensure that past customers can see the content of the screen and realize the efficient dissemination of advertising information, while the display screen of the multi-functional classroom on the second floor can play an important role in specific activities or training scenarios to accurately reach the target audience
Located at No. 19 Zhongguancun Street, Haidian District, as the core landmark of Zhongguancun business district, its LED system shows significant potential in the investment dimension through energy-saving transformation and media application, combined with the current market trend and project characteristics, the investment value mainly comes from hardware upgrades, passenger flow conversion and policy support
The transformation of LED downlights in the mall covers the lighting of public areas, significantly improving the energy efficiency ratio and reducing long-term operating costs, which responds to the growth trend of fixed asset investment in Beijing, with a year-on-year increase of 99% in equipment purchase investment, highlighting its investment priority in the field of energy-saving technology
The LED system of the new Zhongguan shopping center is driven by the dual track of "energy-saving inner screen and giant screen outer screen", relying on the location of passenger flow and favorable policies, and the investment value focuses on the triangular model of "cost reduction× efficiency increase× and risk resistance"
Located in the core business district of Zhongguancun, which is listed as one of the five core business districts in Beijing, the passenger flow of the Beijing business district will increase by 10.7% year-on-year in 2024, of which the core business district within the Fourth Ring Road will be significantly upgraded. The project is close to the intersection of Metro Lines 4 and 10, with an average daily flow of more than 1.5 million people and 1.44 million vehicles, forming a high-density consumption reach scene
Zhongguancun gathers a large number of technology companies, universities and high-income people, and its consumption preferences are biased towards technology, fashion, luxury goods and other fields, which is highly consistent with the high-end positioning of LED advertising
