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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：East Side Atrium | Format：led | Duration：15s |
| Location：East Side Atrium | Min Qty：1 | |
| Size：9（宽）×7（高） | Min Period：week |
No. 17 Chaoyang North Road, Chaoyang District, Beijing, located at the intersection of Chaoyang North Road and Guanzhuang Road, integrating shopping, leisure and entertainment, catering and children, the main customer group is middle and high-end consumer groups, families and young people The project is positioned as a one-stop regional shopping center for fashionable families integrating leisure, entertainment, catering and shopping
As the core commercial entity of the Changying sector in Beijing's Chaoyang District, its LED large screen system not only reshapes consumers' perception of community commercial space, but also becomes a new carrier connecting urban life, brand communication and local culture
Changying Hualian's LED large screen system has broken through the boundaries of traditional advertising media and evolved into a composite ecology integrating scientific and technological experience, cultural inheritance and community service, deeply binding light and shadow art to regional development, which not only reconstructs the logic of consumers' perception of community commercial space, but also provides an innovative sample with both humanistic temperature and commercial rationality for the digital transformation of commercial complexes in the suburbs of the city
After the renovation, it is upgraded to a full-color dynamic lighting system, covering the façade of the building, creating a marine-themed art atmosphere through gradient tones and three-dimensional light and shadow, and switching light and shadow modes with the density of passenger flow at night, and adding an LED guide screen at the entrance of the subway on the east side to improve accessibility
The South Square and East Square are equipped with LED interactive ball arenas and children's entertainment area screens, and create a "family living room" leisure space with the green plant landscape, located in the core of the Changyeong business district, adjacent to the dense community and Exit B of the Metro Changying Station, with an average daily passenger flow of more than 60,000 people, with young families and surrounding residents as the main customer group
Changying Hualian Shopping Center takes the façade dynamic light and shadow system and layered guide screen as the core carrier, and builds an LED matrix with both artistry and commercial efficiency through community-based interactive scenes, night economic binding and customized display of the first store brand. After its transformation, it has significantly strengthened the attractiveness of family customers and the aggregation effect of regional business
strengthen the landmark attributes of the business district through façade art lighting to attract regional consumption; The internal layered guide screen accurately pushes information on catering, entertainment and new products of the first store to improve the stay conversion rate
Changying Hualian Shopping Center is located at the intersection of Chaoyang North Road and Guanzhuang Road, with convenient transportation, with a weekly flow of about 700,000 people, and the huge customer flow provides LED media with a wide audience base, which can ensure that advertising information is seen by many consumers
As the core area of the shopping mall and the main flow channel for customers, the LED display is set up here to ensure that passing customers can see the screen content and achieve efficient dissemination of advertising information
The media can update the content in real time, flexibly broadcast various advertising information, such as product information, promotional activities, brand image promotion, etc., and can also customize personalized advertising content according to different festivals, seasons or marketing activities to meet the diverse publicity needs of merchants
Relying on its community-based positioning, the LED media system of Beijing BHG Mall Changying Shopping Center has achieved high passenger flow reach, accurate scene adaptation and interactive experience upgrades through facilities such as dynamic light and shadow on the façade, layered guide screens and brand area screens
