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Area:Guangzhou | Type:Outdoors | Frequency:60 |
Address:Renfeng Building, Tianhe Road, Tianhe Business District | Format:led | Duration:15s |
Location:Renfeng Building, Tianhe Road, Tianhe Business District | Min Qty:1 | |
Size:101m(W)×13.9m(H)=1403.9m² | Min Period:week |
When technological innovation and commercial demand are deeply integrated, traditional carriers can radiate disruptive vitality and inject continuous momentum into the urban economy
Renfeng Building in Guangzhou's Tianhe Core Business District, with its innovative application of LED large screen, has become a model of smart business in the Tianhe Road business district, this project not only breaks through the limitations of traditional advertising carriers, but also reconstructs the communication logic of urban commercial space with scientific and technological aesthetics, injecting dynamic vitality into high-end business districts
Renfeng Building is located at the intersection of Tianhe Road and Tianhe East Road, adjacent to top commercial complexes such as Taikoo Hui and Zhengjia Plaza, with an average daily flow of more than one million, making it the most active commercial prime area in South China
As an innovative carrier of outdoor advertising, the large screen is equipped with high-definition display and intelligent control system, supporting dynamic advertising, naked-eye 3D and other diversified content presentation, through the time-based delivery strategy, the screen can accurately match the needs of business people and leisure customers
Government endorsement: The Propaganda Department of the Guangdong Provincial Party Committee and the Guangzhou Municipal Party Committee designates publicity positions to undertake large-scale public welfare publicity activities, brand cases: attracting Mercedes-Benz, Huawei, Mengniu and other domestic and foreign head brands, scarcity: landmark media is a scarce resource for outdoor advertising, and is the preferred platform for brand awareness
Multiple buses, BRTs and Metro Line 3 intersect to form a natural flow hub, with an average daily flow of more than 2.5 million people and more than 3 million people on holidays
Located at the intersection of Tianhe Road and Tianhe East Road, facing Taikoo Hui High-end Shopping Center, it is located in the core area of Guangzhou's new central axis and "South China's No. 1 Golden Business District", adjacent to high-end commercial complexes such as Tianhe City and Zhengjia Plaza
Located at the intersection of Tianhe East Road and Tianhe Road, it is a cross-shaped intersection, gathering a large number of traffic and people, located in the core area of Tianhe CBD, belonging to the first business district in South China, surrounded by Zhengjia Plaza, Tianhe City, Tianhuan Plaza, Taikoo Hui and other commercial complexes and Grade A office buildings, with a dense business customer base, a large average daily flow of people, and a huge advertising audience base
The average daily passenger flow is 2.57 million, and the cumulative monthly contact traffic accounts for more than 80%
With the triple barrier of "location, technology and traffic", the media has become a strategic communication platform for brands to seize the South China market
The passenger flow of the Tianhe business district in 2024 will exceed 600 million, with night consumption accounting for nearly 60%, and high-end consumer groups in the region are dense, attracting the first stores and flagship stores of international first-tier brands to settle in
It is close to Shipaiqiao Station of Metro Line 3 and Line 10, covering commuters from all over the city; As the main roads of the city, Tianhe East Road and Tianhe Road have an average daily traffic flow of more than 500,000 vehicles, and the LED large screen can form a "cross-scene" exposure to further amplify the communication effect
After Guangzhou is approved as an international consumption center city, the business district will attract more overseas tourists. LED large screens can cooperate with multilingual content and cross-border e-commerce