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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：Maoming Road Zhangyuan Fengfengli | Format：led | Duration：15s |
| Location：Maoming Road Zhangyuan Fengfengli | Min Qty：1 | |
| Size：11.52m(w)×7.2m(h)=83m² | Min Period：week |
Fengfengli LED advertising screen is located at No. 237 Maoming North Road, Jing'an District, close to the main road of Nanjing West Road and the station of Metro Line 2, covering more than 10 high-end residential areas, 5 commercial complexes and many cultural institutions within 3 kilometers of the surrounding area
Based on the heat map of people flow and behavioral data analysis, LED advertising can achieve a closed loop from basic exposure to behavior conversion
As a model of Shanghai Shikumen architectural reconstruction, Fengfengli's LED advertising screen is not only the carrier of commercial information, but also the medium of urban cultural narrative, technology empowerment and scene innovation, the advertising space is becoming a strategic resource for the brand to build influence in the Shanghai market, providing new possibilities for the in-depth mining of commercial value, and the investment value is not only reflected in the short-term exposure benefits, but also in the long-term guidance of the city's cultural inheritance and consumption trends
Fengfengli uses Shikumen as the canvas and LED as the pen and ink to reconstruct the symbiotic logic of historical districts and digital media. Its core advantage is to create an immersive marketing field with high conversion rate with "accurate scene traffic× cultural resonance× and rapid content iteration"
Located at the intersection of Maoming North Road and Nanjing West Road in Jing'an District, it is an open commercial block based on the renovation of Shikumen buildings, and its LED media system deeply integrates the historical style of Shanghai style and digital technology to form a "small but beautiful" scenario-based communication matrix
Located on the east side of Taixing Road and the north side of Weihai Road in Jing'an District, close to Zhangyuan, it is located in the core of the business district of Nanjing West Road, with a strong surrounding commercial atmosphere and huge flow of people, with an average daily flow of about 150,000 people, and a strong consumption power of the audience group, providing a wide range of high-quality audience base for advertising
The area integrates Shanghai culture and modern commercial elements, featuring the preserved Shikumen building, suitable for all kinds of high-end, fashion, cultural and artistic brands to advertise, can complement the brand image, effectively enhance brand awareness and influence, and has released brand advertisements such as OEELIN and TASAKI
The project is surrounded by Metro Line 2/12/13, a 10-minute walk to Nanjing West Road Station, with an average daily traffic flow of about 300,000 trains, and the convenient transportation hub attributes make the advertising coverage not only limited to the passenger flow in the business district, but also radiate commuters and cross-regional consumers
Shanghai Fengfengli in the historical style area of Nanjing West Road is a model of the integration of Shanghai culture and high-end business, and the LED advertising screen here has become a strategic resource for brands to reach high-net-worth individuals and cultural lovers with its scarce location, technology empowerment and cultural narrative ability
It is close to the main road of Nanjing West Road and the station of Metro Line 2, covering more than 10 high-end residential areas, 5 commercial complexes and many cultural institutions within 3 kilometers of the surrounding area
Fengfengli's LED advertising screen takes dynamic content, real-time interaction and scene integration as its core advantages, breaking through the limitations of static communication, and is not only a medium for information transmission, but also an entrance for brands to participate in the city's cultural narrative
