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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：Opposite Xujiahui Ganghui Henglong Plaza | Format：led | Duration：15s |
| Location：Opposite Xujiahui Ganghui Henglong Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：31.68m(w)×11.52m(h)=365m² | Min Period：week |
The advertising screen is located in the core area of Xujiahui, close to Ganghui Hang Lung Plaza, Xujiahui Station and a number of main roads, covering the hub of Metro Line 2, Line 10 and Line 11
The average daily flow of people reaches 800,000, of which the exposure time of vehicles during low-speed traffic during peak commuting hours can reach 8-12 seconds/time, and the average frequency of pedestrian crossing the street is 2.1 times, forming a "fixed movement" two-state exposure matrix
It covers more than 20 high-end residential areas, 5 commercial complexes and a number of educational institutions within 3 kilometers, covering business customers, young families and high-net-worth individuals
Relying on the Xujiahui air corridor and ground transportation network, the LED advertising screen here covers shopping and leisure, commuting and office and cultural tourism consumption scenarios, with an average daily traffic flow of more than 100,000 vehicles within 3 kilometers around, and the advertising reach rate is as high as 92%, of which high-consumption groups account for more than 60%
Through technology empowerment and scene innovation, this advertising space is becoming a strategic resource for brands to build influence in the Shanghai market, providing new possibilities for in-depth exploration of commercial value
The iconic LED media directly opposite Long Plaza is the spherical LED giant screen of Metro City, which is the core landmark of the Xujiahui business district, and its unique form and sense of technology have become the focus of regional vision
The heart of the core business district faces the main entrance of Hang Lung Plaza, echoing large shopping malls such as Hang Lung Plaza and Metro City, forming a strong commercial linkage effect
With its spherical creative carrier, young traffic base and immersive audio-visual experience, it has become a phenomenal media that brands leverage the attention of Generation Z, and is suitable for brand strategies that focus on youthfulness, sense of technology, and circle-breaking marketing
The surrounding subway lines are densely packed, and many backbone lines such as Metro Line 1, Line 9, and Line 11 intersect here, with dense bus stops and frequent taxi stops, which can achieve wide coverage of advertising content among different groups of people
Xujiahui business district has a diverse population structure and huge consumption potential, Hang Lung Plaza is dominated by luxury goods and high-end fashion brands, attracting a large number of high-income people, surrounding office buildings, gathering many Internet companies and multinational companies white-collar groups, and adjacent to Shanghai Jiao Tong University and other universities, young trend groups and college students' consumption power should not be underestimated
The media has a wide field of view, moderate height, ultra-high-definition display effect, strong visual impact, and long viewing distance, which can clearly display advertising content and attract the attention of passing people
The essence of investment value is the triple value superposition of scarce location, × technical barriers, × activity economy, and its geographical location is unrepeatable, the leading hardware specifications, and the synergy of the business district ecology jointly build a high ROI investment logic
For advertisers who pursue brand premium and precise conversion, the media is not only an exposure channel, but also a strategic entrance to participate in city-level marketing events
With its location advantages, technical characteristics and precise communication capabilities, it has become a strategic asset for brands to seize the high-net-worth market, and its investment value is not only reflected in high-frequency exposure and scene integration, but also in the in-depth response to urban consumption trends and long-term value-added potential
Compared with traditional print advertising, the advertising screen here takes dynamic content, real-time interaction and scene integration as its core advantages, breaking through the limitations of static communication, and its location is not only a medium for information transmission, but also an entrance for brands to participate in the city's cultural narrative
