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- Specs
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：The intersection of Jiangchang West Road, Hutai Road, Baoshan District | Format：led | Duration：15s |
| Location：The intersection of Jiangchang West Road, Hutai Road, Baoshan District | Min Qty：1 | Operating Time：0-24o'clock |
| Size：18.02mX11.3m=204平方米 | Min Period：week |
As a regional commercial landmark, the LED advertising screen here integrates dynamic video, graphic carousel and real-time interactive technology, with a picture clarity of up to 1920×1080 pixels, strong color expression, and can adapt to the visual communication needs of different weather and lighting conditions
The value lies not only in its high-frequency exposure, but also in its accurate coverage of the target audience, covering 12 large communities, 5 commercial complexes and many educational institutions within 3 kilometers, attracting family consumer groups, young white-collar workers and high-potential customers
Whether it is holiday marketing, new product promotion, or long-term brand image building, LED advertising here can achieve a complete link from recognition to conversion through "mobile and static" dual-state exposure
If the operator can combine the needs of logistics and business people to accurately attract investment, the return on investment is considerable, it is recommended to match the screen of Jing'an or Daning business district to simultaneously place
The intersection of Hutai Road and Jiangchang West Road is located in the south of Baoshan District, adjacent to Jing'an District, which belongs to the core area of transportation and commerce in North Shanghai
The screen is close to Dachang Town Station of Metro Line 7, adjacent to Shanghai North Long-distance Bus Station, and more than ten bus lines can be directly reached, and the transportation is very convenient
With the super traffic entrance of the transportation hub, the immersive experience empowered by technology, and the dual dividends of policy and industry, it has become a benchmark media for the family consumption scene in North Shanghai
Its core value lies not only in static exposure, but also in the deep penetration and long-term transformation of brand information through the scenario-based operation of "advertising consumption culture"
For brands in FMCG, home furnishing, education and other fields, this is a strategic choice to seize the dividends of Baoshan's"14th Five-Year Plan" consumption upgrading, and its commercial value will continue to be released in the future with the expansion of the Shanghai-Tai Road hub and the deepening of digital advertising policies
Combined with the urban renewal theme of the transformation of the "industrial rust belt" into the "life show belt" of Baoshan District, the "Memory Baoshan" series of light shows will be created, and the regional historical scenes will be restored through AR technology, attracting local residents and tourists to check in and spread, forming an "urban cultural landmark" effect
For medium and long-term investors, its value growth potential is significantly higher than that of traditional outdoor advertising media, and the super traffic entrance of transportation hubs, the dual empowerment of policy and technology, and the precise positioning of scenario-based operations, showing significant investment value
The point has clear industrial support and a stable flow foundation, which is especially suitable for the strategic layout of industrial capital. It is recommended to adopt the model of "asset-heavy investment and asset-light operation", and through in-depth cooperation with the logistics association, it can be built into the most valuable industrial service-oriented outdoor media platform in North Shanghai
