- Photos
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- Media Map
| Area：Guiyang | Type：Outdoors | Frequency：120 |
| Address：Guiyang Guanshan Lake District | Format：led | Duration：15s |
| Location：China Resources Vientiane Shopping Center | Min Qty：1 | |
| Size：18.88m*14.08m | Min Period：week |
The layout of outdoor LED advertising not only relies on the prime location attributes of Vientiane Hui, but also forms a deep linkage with consumer demand through 24-hour uninterrupted urban pulsation
The benchmark project of Guiyang's commercial upgrading, the outdoor LED advertising on the façade of Vientiane Hui is not only a carrier of information display, but also an extension of the city's commercial aesthetics, and its modern and simple screen design echoes the overall architectural style of Vientiane Hui, strengthening the brand memory point with dynamic visual impact
Whether it is a brand new product launch, a holiday marketing campaign, or the dissemination of urban cultural events, this outdoor LED advertising resource can inject strong market potential energy into the brand through high-frequency and high-coverage communication characteristics, helping to achieve the dual goals of traffic harvesting and brand deep cultivation
The LED screen is located on the exterior wall of the main building of the shopping center, close to the intersection of Xingzhu Road and Jinyang South Road, relying on the three-dimensional entrance design of the double first floor to form a high exposure point
The outdoor LED advertising resources of China Resources Vientiane Shopping Center in Guanshanhu District, with their location advantages and technical characteristics, have become an important carrier of brand communication, as a visual landmark of Guiyang's core business district, making it a high-exposure communication node. The dynamic presentation ability and all-weather operation characteristics of outdoor LED advertising not only strengthen the penetration of brand information, cover commuting, leisure and consumption peaks, but also achieve a deep correlation between high-frequency reach and user behavior
The high-definition picture quality and dynamic content design of the screen effectively reduce the audience's resistance psychology, and build a complete link of visual attraction, emotional resonance, and behavior conversion through real-time dissemination of festival marketing, brand activities and urban cultural events. Compared with traditional advertising forms, its immersive experience and real-time content update ability of sound and picture integration further improve communication efficiency and shaping space for brand memory points
It is a 5-minute walk from Xingzhu Road Station of Metro Line 2, and 20 bus lines cover the whole city, strengthening the crowd gathering effect in front of the screen
The LED screen and the building façade synergistically present a wavy curve shape, echoing the image of Guizhou's karst landform; Multi-angle visibility is enhanced by receding atrium and three-dimensional ring flow lines
With IP activities such as the Vientiane Music Festival and the National Geographic Image Exhibition, LED screens have become the core carrier of cultural marketing
The screen and the building façade synergistically present a wavy curve shape, inspired by the karst landform of Guizhou, and enhance the visibility of multiple perspectives through the backward design, forming a unique visual symbol of urban landmarks
Relying on the commercial operation experience of China Resources Vientiane Life, LED Media has become a strategic resource for brands to capture the Guiyang consumer market with the four-dimensional advantages of hardware, location, content and service
