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| Area：International | Type：Outdoors | Frequency：540 |
| Address：IndonesiaChase Plaza Jakarta | Format：large screen | Duration：15s |
| Location：IndonesiaChase Plaza Jakarta | Min Qty：1 | |
| Size：30m*20m | Min Period：4week |
• Golden location, covering high net worth individuals
Located in the Jl. Jend. Sudirman core business district in the center of Jakarta, adjacent to Chase Plaza commercial complex and multinational corporate headquarters, the daily pedestrian flow reaches over 250000 and the peak traffic volume exceeds 50000 vehicles. Surrounded by financial professionals, international tourists, and high-end consumers, the audience's consumption power and brand matching are significantly higher than traditional outdoor media.
Ultra high definition dynamic display, creating visual impact
Adopting a 20m × 30m large LED screen (2560 × 3840 pixels), supporting 4K resolution and dynamic content playback. The screen has high brightness and wide viewing angle characteristics, and the image is still clear in strong light environments, presenting a dazzling visual effect at night. Combining dynamic transitions, virtual reality scenes, and brand exclusive special effects to achieve strong attraction from a distance and immersive experience up close. Data shows that the average viewing time of similar advertisements is extended by more than 220% compared to static images.
24/7 high-frequency exposure enhances brand memory
The screen stays on for up to 18 hours (06:00-00:00), covering the three golden periods of morning rush hour commuting, noon consumption, and nighttime leisure. The advertisement is played in a loop every 8 minutes, with an average daily playback frequency of over 90 times, forming a high-frequency repeated exposure and effectively improving brand recognition and intellectual possession.
• Data based operation, with quantifiable tracking of effectiveness
Joint traffic monitoring system and pedestrian heat map analysis provide real-time playback data (exposure, viewing time, interaction rate) and insights into surrounding consumer behavior (such as mall foot traffic and consumption heat). Advertisers can optimize their advertising strategies based on data feedback to achieve precise ROI management.
• Scarce resource attributes, dual empowerment of policies and location
Sudirman Street, as a key "smart city" transportation demonstration project built by the Indonesian government, has strict approval for advertising spaces and limited new locations. Chase Plaza outdoor large screen advertising in Jakarta has become a scarce asset in the Indonesian outdoor advertising market due to its scarcity and core business district status.
• Brand high-end and internationalization springboard
Placing advertisements on Sudirman Street, a landmark that symbolizes Indonesia's economic strength, imbues the brand with associations of "international," "cutting-edge," and "authoritative. Especially suitable for industries such as technology, finance, automotive, luxury goods, etc., it can quickly establish regional market trust endorsement and help brands enter the high-end consumption field in Southeast Asia.
Efficient conversion and market penetration
High end commercial districts and office workers have strong consumption willingness and decision-making ability. Through precise content design (such as new product releases, limited time events), it can be directly guided to surrounding stores or online platforms, achieving an efficient closed-loop from exposure to conversion. Local research shows that similar advertisements can increase brand awareness among the target audience by 45% -55%.
Regional economic dividends and policy support
Sudirman Street, as the core area of the "smart city" that the Indonesian government focuses on developing, continues to receive support from infrastructure upgrades, tax incentives, and foreign investment introduction policies. By placing outdoor large screen advertisements at Chase Plaza in Jakarta, the brand can leverage regional development momentum and advance its layout in the rapidly growing Indonesian middle-class market.
• Cost efficiency superior to traditional media
Compared to traditional media such as television and newspapers, this large screen advertisement has a higher CPM (cost per thousand exposures) efficiency. Its fixed location, long-term exposure, and low marginal cost characteristics make the single reach cost much lower than short-term digital advertising placement, especially suitable for long-term brand building.
Flexible cooperation mode and long-term value accumulation
Support short-term (weekly/monthly), mid-term (quarterly), and long-term (annual) advertising, and can customize scheduling according to brand rhythm. Continuous advertising can enjoy tiered discounts and support dynamic content updates, achieving continuous iteration and value accumulation of brand information. Long term cooperative customers can also be given priority to participate in joint marketing activities in the business district to expand the boundaries of brand influence.
Cross platform integration and dissemination pivot
Large screen advertising can serve as an offline trigger point, linking social media (such as Instagram check-in, TikTok challenge), local KOL promotion, and online advertising to form an integrated communication effect of "offline visual impact - online social diffusion - global brand resonance", amplifying investment returns.
