- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：Outdoors | Frequency：432 |
| Address：IndonesiaJakarta PIM Skywalk Pedestrian Overpass | Format：led | Duration：30s |
| Location：IndonesiaJakarta PIM Skywalk Pedestrian Overpass | Min Qty：1 | |
| Size：12m*6m | Min Period：4周 |
• Golden flow channel, accurately covering high net worth individuals
The advertising screen is located at the main entrance of PIM Skywalk pedestrian bridge and the intersection of Sudirman commercial corridor, with an average daily pedestrian flow of over 120000, covering commuting white-collar workers, multinational enterprise employees, high-end consumers, and international tourists. Surrounded by Indonesian financial centers, multinational corporate headquarters, and luxury shopping districts, the audience's consumption power and brand matching are significantly higher than traditional outdoor advertising.
24/7 dynamic display, enhancing visual impact
Adopting high brightness LED screen and dynamic content playback technology, supporting 4K resolution and frame by frame animation effects, the image clarity and color expression far exceed traditional static lightboxes. The advertising content can be designed with interactive narratives (such as holiday themes and brand stories) in conjunction with pedestrian bridge traffic scenes, extending user stay time and enhancing memory depth. Data shows that the average viewing time of similar advertisements is extended by more than 180% compared to static images.
Multi time exposure, covering the entire scene and reaching
The average daily screen time is 16 hours (6:00-22:00), covering the three golden periods of morning rush hour commuting, noon consumption, and nighttime leisure. The advertisement is played in a loop every 10 minutes, with an average daily playback frequency of over 70 times, forming high-frequency repeated exposure and strengthening brand awareness and mental occupation.
• Data based operation, with quantifiable tracking of effectiveness
Joint traffic monitoring system and pedestrian heat map analysis provide real-time playback data (exposure, viewing time, interaction rate) and insights into surrounding consumer behavior (such as mall foot traffic and consumption heat). Advertisers can optimize their advertising strategies based on data feedback to achieve precise ROI management.
• Scarce resource attributes, dual empowerment of policies and location
The PIM Skywalk pedestrian bridge is a key "smart city" transportation demonstration project developed by the Jakarta government, with strict approval for advertising spaces and limited addition of new locations. The scarcity combined with the economic status of Sudirman Business District makes this advertising resource a scarce asset in the Indonesian outdoor advertising market.
Multi language content adaptation to help localize brands
Support switching between multiple languages such as Indonesian, English, and Chinese to meet the localization and communication needs of multinational brands. Customizable holiday themes and regional cultural integration content (such as Ramadan marketing and Double Twelve promotions) can enhance brand affinity and cultural compatibility.
• Brand high-end and internationalization springboard
Placing advertisements in the Sudirman Business District, a landmark that symbolizes Indonesia's economic strength, imbues the brand with associations of "international," "cutting-edge," and "authoritative. Especially suitable for industries such as technology, finance, automotive, luxury goods, etc., it can quickly establish regional market trust endorsement and help brands enter the high-end consumption field in Southeast Asia.
Efficient conversion and market penetration
High end commercial districts and office workers have strong consumption willingness and decision-making ability. Through precise content design (such as new product releases, limited time events), it can be directly guided to surrounding stores or online platforms, achieving an efficient closed-loop from exposure to conversion. Local research shows that similar advertisements can increase brand awareness among the target audience by 45% -50%.
Regional economic dividends and policy support
As the core area of the "smart city" that the Indonesian government focuses on developing, the Sudirman Business District continues to receive support from infrastructure upgrades, tax incentives, and foreign investment introduction policies. By placing outdoor large screen advertisements on the PIM Skywalk pedestrian bridge in Jakarta, the brand can leverage regional development momentum and advance its layout in the rapidly growing Indonesian middle-class market.
• Cost efficiency superior to traditional media
Compared to traditional media such as television and newspapers, this large screen advertisement has a higher CPM (cost per thousand exposures) efficiency. Its fixed location, long-term exposure, and low marginal cost characteristics make the single reach cost much lower than short-term digital advertising placement, especially suitable for long-term brand building.
Flexible cooperation mode and long-term value accumulation
Support short-term (weekly/monthly), mid-term (quarterly), and long-term (annual) advertising, and can customize scheduling according to brand rhythm. Continuous advertising can enjoy tiered discounts and support dynamic content updates, achieving continuous iteration and value accumulation of brand information. Long term cooperative customers can also be given priority to participate in joint marketing activities in the business district to expand the boundaries of brand influence.
Cross platform integration and dissemination pivot
Large screen advertising can serve as an offline trigger point, linking social media (such as Instagram check-in, TikTok challenge), local KOL promotion, and online advertising to form an integrated communication effect of "offline visual impact - online social diffusion - global brand resonance", amplifying investment returns.
