- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guiyang | Type：Outdoors | Frequency：60 |
| Address：No. 88 Xingzhu West Road, Guanshanhu District, Guiyang City | Format：large screen | Duration：15s |
| Location：No. 88 Xingzhu West Road, Guanshanhu District, Guiyang City | Min Qty：1 | |
| Size：18.88m*14.08m=265.83m2 | Min Period：week |
Core business district, precise reach
The screen is located at the main entrance of Wanxianghui commercial district and the intersection of the main road, with an average daily pedestrian flow of over 80000 and a peak traffic flow of over 30000 during peak hours, covering diverse groups of people such as commuters, shoppers, and tourists. Surrounded by high-end residential areas, government agencies, and cultural landmarks, the audience's purchasing power and brand matching are significantly higher than traditional business districts.
Naked eye 3D technology, immersive scenes
By adopting internationally leading naked eye 3D technology, three-dimensional dynamic images can be presented without the need for auxiliary equipment. Advertising content can achieve innovative forms such as space travel and virtual interaction, greatly improving user retention time and memory depth. Data shows that the average viewing time of similar advertisements is more than 200% longer than traditional print advertisements.
High brightness LED, all-weather exposure
The screen has high definition in strong light environments and a dazzling effect at night, covering the time from 8am to 10pm, catering to both daytime commuters and nighttime consumers, achieving a dual overlay of "prime location+prime time" to ensure high-frequency reach of advertising information.
• Data based operation, with quantifiable effects
Real time tracking of core indicators such as playback frequency, viewership, and interaction rate through third-party monitoring platforms, combined with social media public opinion feedback, dynamically optimizes advertising strategies. Advertisers can obtain accurate reach rate and conversion path analysis to improve advertising efficiency.
• Scarce resources, policy empowerment
As a key commercial landmark in Guiyang, Wanxianghui commercial district enjoys government traffic guidance and industrial support policies. The scarcity of advertising space and the combination of policy dividends further consolidate its irreplaceability in the regional market.
• Scarcity premium and brand premium
The outdoor large screen advertising in Wanxianghui commercial district is the only resource in the emerging commercial core area of Guiyang, and its scarcity directly enhances the brand tone. By seizing the advertising space, enterprises can quickly establish labels such as "high-end" and "innovative", and strengthen market awareness.
High conversion rate and long tail effect
The advertising content establishes user cognition through visual impact and emotional resonance, combined with high consumption conversion scenarios in the Wanxianghui commercial district (such as holiday promotions and new product launches), forming a closed loop of "advertising exposure offline drainage online conversion". The data shows that the average brand search volume increases by 25% -40% after the placement of similar advertisements.
Regional economic linkage and policy dividends
As a core node city of the Western Land Sea New Corridor, Guiyang is accelerating the upgrading of industries such as cultural tourism and digital economy. Through Wanxianghui advertising placement, brands can deeply bind regional policy dividends, advance layout in emerging markets in Southwest China, and seize opportunities.
Flexible advertising and cost optimization
Support diversified models such as short-term activities, quarterly advertising, and annual cooperation, and implement a pricing mechanism based on time periods (such as prime time premiums and non prime time discounts) to meet different budget needs. Compared to traditional media, its CPM (cost per thousand exposures) is reduced by more than 30%, and the investment return cycle is shortened.
Long term cooperation and value accumulation
Continuous advertising can enjoy tiered discounts, and advertising content can be dynamically adjusted according to brand strategy, forming a continuous brand exposure and user cognitive accumulation. Long term cooperative enterprises can also participate in customized activities (such as city IP co creation, festival theme linkage), further deepening brand influence.
