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- Specs
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：119 Madang Road, Huangpu District | Format：billboard | Duration：/ |
| Location：119 Madang Road, Huangpu District | Min Qty：1 | |
| Size：15m×6.5m | Min Period：month |
• Golden traffic hub, reaching high net worth individuals
The average daily passenger flow of Xintiandi in Shanghai exceeds 100000 person times, and core advertising spaces (such as Taicang Road entrance, Madang Road Huafu Totem) cover 4 subway lines, 2300 parking lots and 760000 office people around. The advertising audience is mainly composed of business white-collar workers, foreign tourists, and high spending families, with precise target audience and high conversion efficiency.
Immersive scene design enhances brand memory
The advertising space is deeply embedded in the urban landscape. For example, the Xintiandi Nanli LED screen occupies the visual C position with a large size of 18.5m × 15m, and the screen lights up 14 hours at night, with high-resolution dynamic images to achieve a strong attraction from a distance; Starbucks wall lightbox advertisements enhance brand emotional resonance through interactive light and shadow art and consumer scenes.
24/7 exposure, long-term dissemination value
From morning till night, the advertising space is covered by both natural light and auxiliary light sources to ensure 24-hour continuous exposure. For example, the Ma Dang Lu Hua Fu totem advertisement uses dynamic sound effects and a combination of 3D objects to break through the limitations of traditional static advertising and achieve high-frequency reach through "passing by and spreading".
• Scarce resources empower brand premium
The number of Xintiandi outdoor big brand advertising spaces in Shanghai is limited, and they have been occupied by luxury brands (such as LV) for a long time. They are used to co create content with local artists, and deeply bind the brand value with the city culture. This scarcity makes advertising space a strategic asset for brands to compete for the high-end market.
• Data driven precise advertising
Based on the analysis of pedestrian flow and consumer behavior data, advertising placement can be flexibly adjusted in frequency and duration. For example, during peak hours (10:00-18:00), increase brand exposure frequency, while during low peak hours, focus on brand tone transmission to maximize advertising ROI.
Integrate global resources and build a communication loop
The media provides an integrated solution of "offline+online", linking offline advertising with social media topics (such as the Wukang Road Jiya Gathering Check in Wall), forming a communication link of "offline experience online fission". For example, an international beauty brand linked with the microblog topic # Xintiandi Light&Shadow Show # through advertising space, and its weekly topic reading volume exceeded 100 million, achieving a global popularity explosion.
