- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：60 |
| Address：Wall of Yifangcheng Subway Plaza, No. 99 Xinhu Road, Bao'an District | Format：large screen | Duration：15s |
| Location：Wall of Yifangcheng Subway Plaza, No. 99 Xinhu Road, Bao'an District | Min Qty：1 | |
| Size：20m（W）*10m(H)=200㎡ | Min Period：week |
Accurate crowd coverage and scene penetration
Throat position in the hinterland of science and technology finance: directly facing the corporate headquarters of Tencent, Dajiang, Ping An, etc., radiating Internet practitioners, financial elites and cross-border business people with an annual income of more than 300000, covering the core line of Shenzhen's high net worth people.
Immersive visual experience: The 89 ㎡ naked eye 3D screen breaks the limitations of traditional advertising flatness through dynamic lighting and 3D modeling technology, adapts to high potential scenarios such as holiday marketing and new product launches, and strengthens brand memory points.
24/7 high-frequency exposure: During the bright screen period (10:00-22:00), it covers morning rush hour commuting, midday rest, and evening social scenes. Combined with the daily average passenger flow of over 150000 on Metro Line 1 and pedestrian traffic at intersections, it achieves a dual transmission loop of offline high-frequency reach and online social fission.
Data driven and customized advertising
Flow heat map and consumption behavior analysis: Based on regional flow density and consumption habits, provide a high-frequency reach plan of 15 seconds/120 times/day, and optimize the ROI of advertising through real-time data feedback.
Interactive content customization: supports personalized content design such as holiday greetings and brand interactive games, enhances user engagement, and strengthens the deep connection between the brand and consumers.
Scarcity Resource Barrier
Uniqueness and exclusivity: The only naked eye 3D subway square advertisement in the core area of Shenzhen Science and Technology Park occupies a strategic high ground for brands to compete in the high-end market, occupying a throat position in the technology and finance hinterland with significant scarcity.
Scenario label endorsement: Based on the positioning of the "innovation engine" of the science and technology park, the advertising content comes with technological attributes and international labels, helping brands quickly establish an authoritative image in the industry.stry.
Brand asset accumulation in high potential scenarios
Precise circle penetration: By reaching the technology and finance circle with high density, quickly establish the brand's cognitive advantage in the high-end consumer field, especially suitable for industries such as technology products, financial services, luxury goods, etc. that require strict user hierarchy.
Long term brand value accumulation: Form a strong correlation between "brand scene user" in the dual core hinterland of the science and technology park, occupy consumers' minds for a long time, enhance brand premium ability and user loyalty.
• Conversion of full chain marketing effectiveness
Online and offline linkage: Combining the "innovation+internationalization" label of the science and technology park, advertising content can be linked to platforms such as Zhihu and Bilibili to create professional topics, forming a complete chain of "offline exposure online fermentation consumption conversion".
• Data based operational support: Provide customized data reports, track exposure effects and audience feedback in real time, provide scientific basis for subsequent advertising strategies, and reduce trial and error costs.
The strategic value of scarce resources
Seize city level resources: As a landmark of Shenzhen's innovative economy, advertising content can nourish the corporate image, convey cutting-edge and high-quality brand tone, and accumulate momentum for future market expansion.
• Risk resistance capability: Relying on the stable pedestrian flow of subway hubs and technology parks, advertising placement has long-term stability, resists market fluctuations, and becomes the "ballast stone" of brand assets.
