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Area:Shenzhen | Type:Outdoors | Frequency:60 |
Address:Across from Tencent Binhai Headquarters Building in Nanshan District | Format:large screen | Duration:15s |
Location:Across from Tencent Binhai Headquarters Building in Nanshan District | Min Qty:1 | |
Size:16.32m(W)*5.76m(H)=94㎡ | Min Period:week |
• Precise audience coverage
• Directly radiate Tencent's Binhai headquarters and surrounding technology enterprise clusters, reach high paid technical talents, Internet practitioners and business decision makers, and cover the core consumption power of Shenzhen science and technology circle.
More than 20000 high-frequency contacts with high-end audiences per day, with advertising memory points highly aligned with brand tone.
Landmark level propagation potential energy
The 94 ㎡ large naked eye 3D screen presents advertising content in dynamic scenes, breaking through traditional flat displays, creating immersive visual impact, and enhancing brand communication penetration.
Located in the core business district of Shenzhen Bay, it forms a scene linkage with Tencent's ecosystem, becoming the "first glance business card" of the city's technology image.
Multi dimensional traffic superposition effect
A dual exposure loop of "offline commuting chain+online social chain" is formed by the traffic flow of people on three sides of the intersection and the exchange of passengers at the four major subway stations.
The bright screen period (8:00-22:00) covers morning rush hour commuting, midday rest, and evening social scenes, achieving 24/7 brand reach.
• Scarcity resource barriers
This is the only technology themed outdoor screen in the core area of Shenzhen Bay, seizing the exclusive advantage of city level resources and becoming a must win place for brands to compete in the high-end market.
Scenario based marketing closed loop
Through high-density outreach to technology practitioners and innovative enterprises, quickly establish the authoritative image of the brand in the industry, and help promote key nodes such as product launch and brand renewal.
By combining Tencent's ecological resources (such as WeChat, video accounts, etc.), offline advertising can be linked with online content to form a complete marketing chain of "screen viewing interaction conversion".
• Data driven precision delivery
Based on regional flow heat maps and consumer behavior analysis, optimize advertising time slots and content to achieve maximum ROI.
Provide customized data reports, track exposure effects and audience feedback in real-time, and provide scientific basis for subsequent advertising strategies.
• Accumulation of long-term brand assets
Form a deep binding of "brand scene user" around Tencent headquarters to enhance brand premium ability and user loyalty.
As a visual symbol of Shenzhen's technology industry, it has long occupied the city's cognitive high ground, empowering industry leadership for brands.