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| Area：Beijing | Type：Outdoors | Frequency：10 |
| Address：Intersection of Chaoyang Park Road and Blue Harbor in Chaoyang District | Format：light show | Duration：15s |
| Location：Intersection of Chaoyang Park Road and Blue Harbor in Chaoyang District | Min Qty：1 | |
| Size：17m*2.5m=42.5m2 | Min Period：sun |
Screen on time: 20:10 Screen off time: 22:20
The location value cannot be replicated: The Liangma River International Style Waterfront Friendship Bridge Rope Curtain Projection Advertisement is located at the international business hub of the East Third Ring Road, radiating the embassy area, high-end hotel clusters, and the navigable waters of the Liangma River. The daily pedestrian and vehicular traffic reaches 180000 times (data as of 2025), possessing an irreplaceable international consumption center city window attribute.
• High end audience structure: covering foreign nationals, multinational executives, high-end consumers, and cultural tourism groups, with a high degree of internationalization and strong cultural inclusiveness of the audience, advertising information directly reaches the most influential and consumer groups in Beijing, enhancing the deep connection between the brand and international aesthetics.
Technology Empowered Immersive Experience: Utilizing a 30 meter x 8-meter high lumens digital rope curtain and holographic projection technology, it supports dynamic viewing angle optimization and 360 ° surround light and shadow, creating a realistic and three-dimensional image with a 40% increase in nighttime brightness, creating a stunning effect of "light and shadow penetrating the building" and strengthening brand memory points.
• Scene based communication adaptability: Advertising content can be creatively linked with the Liangma River Navigation Festival, international cultural festivals (such as the Sino French Cultural Year), or brand joint events (such as the release of luxury new products), such as dynamic scenes like "Light and Shadow Spaceship Crossing Bridges" and "Water Light and Shadow Show", to achieve the superposition of dissemination volume.
Mandatory viewing and high stopping time: The media is located at the starting point of the Liangma River navigation and the necessary passage of the embassy district, with a pedestrian stopping rate of over 70%. The average exposure time during slow vehicle passage is as long as 12 seconds per time, far exceeding traditional outdoor media, ensuring efficient information transmission.
Data driven precision advertising: By monitoring real-time customer flow and analyzing consumer behavior, dynamically adjusting advertising frequency and duration (such as encrypted playback during international holidays), improving advertising efficiency and return on investment.
• Significant premium for scarce resources: The number of projection advertising spaces on the rope screen of Liangmahe International Waterfront Friendship Bridge is limited and located in the core area of Beijing's international business, with exclusive dissemination value. Compared to traditional media, its high exposure and immersive experience make it a scarce resource for brands to compete for.
The brand endorsement effect is prominent: relying on the international label of Liangma River navigable waters and SOLANA Blue Harbor, the advertising space naturally has the dual attributes of "high-end consumption+cultural integration", helping the brand quickly establish international awareness and public trust.
High conversion path leads directly to consumption: The advertising audience is high net worth individuals, and brand information can be directly guided to luxury goods, cross-border services, or cultural tourism experiences, shortening the marketing chain and improving the actual effectiveness of advertising placement.
Long term value continues to grow: With the upgrading of Liangma River International Waterfront Cultural Tourism and the deepening of business linkage in the embassy district, the flow of people and commercial value of the area will continue to increase, and the dissemination potential and investment return of advertising spaces will increase synchronously.
There is ample room for event marketing: After the navigation of the Liangma River, international music festivals, lighting art exhibitions, and other events are often held. The Liangma River International Style Waterfront Friendship Bridge rope screen projection advertisement can be linked with hot events for content linkage, achieving the superposition of dissemination volume.
Strong cross industry coverage capability: Whether it is high-end consumer goods, cross-border services, cultural and tourism projects, or technology brands, Liangmahe International Style Waterfront Friendship Bridge Rope Curtain Projection Advertising can provide customized communication strategies to meet the needs of brands in multiple fields.
Policy and operational guarantee: As a government supported demonstration project of "new media+light and shadow art", advertising space operation is standardized, approval process is transparent, brand placement risks are controllable, and long-term cooperation stability is strong.
City level brand communication highland: Liangmahe International Style Waterfront Friendship Bridge Rope Curtain Projection Advertising is not only a regional communication node, but also a display window for Beijing International Consumer Center's urban image and cultural soft power, suitable for brand building city level influence and industry leadership position.
