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- Specs
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- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：60 |
| Address：No. 1036 Bao'an South Road, Luohu District | Format：large screen | Duration：15s |
| Location：No. 1036 Bao'an South Road, Luohu District | Min Qty：1 | |
| Size：30m（H）* 22.1(w)= 665m² | Min Period：week |
• Scarcity of location value: The outdoor large screen advertisement of Dingfeng Building in Luohu District is located at the intersection of Bao'an South Road and Jiabin Road, radiating to the three core business districts of Luohu, Nanshan, and Futian. It is a must pass place for commuting, shopping, and business travel, with an average daily pedestrian and vehicular flow of 7.3 million times (data as of 2025), possessing irreplaceable urban level dissemination potential.
• High end audience structure: Covering luxury consumers, technology professionals, and residents of high-end residential areas, the audience has strong consumption power and cultural identity, and advertising information directly reaches the most purchasing power customer group in Shenzhen, enhancing the deep connection between brand and quality of life.
Technology Empowers Immersive Experience: Equipped with a 665 ㎡ naked eye 3D ultra clear LED screen, supporting dynamic viewing angle optimization and HDR high dynamic range, the picture is realistic and three-dimensional, with a 30% increase in nighttime brightness, creating a stunning effect of "visual penetration through buildings" and strengthening brand memory points.
Scenario based communication adaptability: Advertising content can be creatively linked with hot events such as Wanda Plaza festival marketing and Shenzhen International Science and Technology Exhibition, such as dynamic scenes like "Digital Spaceship Breaks the Wall" and "Future City Projection", to achieve the superposition of dissemination volume.
Compulsory viewing and high stopping: The media is located in congested and high traffic areas, with slow traffic and dense pedestrian traffic. The average exposure time of advertisements is 8-10 seconds per time, far exceeding traditional outdoor media, ensuring efficient information transmission.
Data driven precision advertising: By monitoring real-time customer flow and analyzing consumer behavior, dynamically adjusting advertising frequency and duration (such as encrypted playback during peak hours), improving advertising efficiency and return on investment.
• Significant premium for scarce resources: Dingfeng Building in Luohu District has a limited number of outdoor large screen advertising spaces and is located in the core node of Shenzhen's high-end business district, with exclusive dissemination value. Compared to traditional media, its high exposure and immersive experience make it a scarce resource for brands to compete for.
The brand endorsement effect is prominent: relying on the high-end attributes of the Wanda Plaza commercial district and surrounding luxury flagship stores (such as LV and GUCCI), advertising spaces naturally have a dual label of "quality+technology", helping brands quickly establish high-end awareness and public trust.
High conversion path leads directly to consumption: The advertising audience is a high spending group, and brand information can be directly guided to luxury goods, technology products, or online interactions, shortening the marketing chain and improving the actual effectiveness of advertising placement.
Long term value growth: With the deepening of industrial linkage between Luohu Nanshan Futian and the upgrading of the Wanda Plaza commercial district, the flow of people and commercial value of this area will continue to increase, and the dissemination potential and investment return of advertising spaces will increase synchronously.
Strong cross industry coverage capability: Whether it is high-end consumer goods, technology brands, cultural and tourism projects, or financial and wealth management services, the outdoor large screen advertising of Dingfeng Building in Luohu District can provide customized communication strategies to meet the needs of brands in multiple fields.
Policy and operational support: As a government supported demonstration project of "new media+naked eye 3D", advertising space operation is standardized, approval process is transparent, brand placement risks are controllable, and long-term cooperation stability is strong.
City level brand communication highland: The outdoor large screen advertising of Dingfeng Building in Luohu District is not only a regional communication node, but also a showcase of Shenzhen's international image and technological strength, suitable for brands to build city level influence and industry leadership.
