- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Dalian | Type：Outdoors | Frequency：60 |
| Address：South wall of Gemini Building at the north end of Xinghai Square | Format：light show | Duration：15s |
| Location：South wall of Gemini Building at the north end of Xinghai Square | Min Qty：1 | |
| Size：26730㎡ | Min Period：sun |
• Core location, high exposure: Gemini Building is located in the center of Dalian city, surrounded by numerous commercial facilities, hotels, and tourist attractions. Attracting a large number of local residents, tourists, and business people every day ensures that advertising information can be widely disseminated.
Strong visual impact: Using the latest LED technology and dynamic programming, the light show can present colorful and ever-changing visual effects, which are particularly eye-catching at night and greatly enhance the brand's visual impact and memory points.
All day display: Light shows are usually played continuously from dusk to late at night, covering the evening rush hour and leisure time. When people come home from work or go out for entertainment, they can see the brand's wonderful presentation, forming a deep brand memory.
Flexible content update mechanism: supports high-definition video playback, dynamic image switching, and other forms, and can be customized according to the needs of different brands to enhance audience memory points. It can also quickly update content to adapt to different marketing activities.
• Great potential for cross media dissemination: In addition to direct viewing, light shows are also easily captured and shared by social media users, forming a secondary dissemination effect and further expanding the brand's influence range.
Environmentally friendly communication tool: Using efficient and energy-saving LED lighting fixtures ensures excellent visual effects while reducing energy consumption, in line with the concept of modern green development.
Significantly enhancing brand image: Advertising on such a vibrant and high-end urban landmark can not only quickly increase brand awareness, but also enhance the brand's fashion image, helping to establish long-term brand loyalty, especially suitable for brands that want to establish their brand image in the Northeast China market.
Efficient conversion rate promotes sales growth: Facing a large number of high net worth individuals, especially those who have a high pursuit of quality and experience, advertising can directly guide them to nearby stores or service centers for purchasing experience, effectively promoting actual sales growth.
• Precise targeting of target customer groups: By selecting specific time periods and content for advertising, advertising effectiveness can be optimized based on the brand's market strategy and target audience characteristics, especially suitable for brands that want to increase exposure in the city center area.
Policy support and security guarantee: As a professional advertising facility approved by the government, it enjoys a good policy environment and security maintenance guarantee, reduces potential risks, and improves the stability and reliability of the project.
High cost-effective investment choice: Compared to other outdoor advertising forms such as large LED screens or TV commercials, light show advertising has a higher cost-effectiveness and can achieve large-scale brand exposure within a limited budget.
Strong integrated marketing potential: In addition to traditional advertising placement, it can also combine multi-channel strategies such as offline activities and social media promotion to form a comprehensive and multi-level brand communication system, maximizing the advertising input-output ratio.
Urban Business Card Effect: As one of the important commercial landmarks in Dalian, the Gemini Building's unique position allows advertising to attract not only the attention of local residents, but also the interest of tourists from other places and even international friends, expanding the brand's influence.
• Data driven decision support: With the help of big data analysis tools, advertising effectiveness can be monitored in real time, understanding the changing trends of foot traffic in different time periods and seasons, helping brands optimize their advertising strategies, and ensuring that every investment can generate maximum benefits.
