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- Media Map
| Area：Beijing | Type：airport | Frequency：0 |
| Address：Air China VIP lounge in Terminal 2 | Format：led | Duration：10 |
| Location：Air China VIP lounge in Terminal 2 | Min Qty：4 | |
| Size：1080*1920 | Min Period：week |
Focusing on political and business executives, corporate decision-makers and high-net-worth tourists, 66% of them are middle and senior managers, with an annual family income of about 500,000 yuan
Covering Star Alliance Gold members and strengthening the reach of international business customers
The layout of the lounge is open (such as around the dining area and check-in island), the media field is unobstructed, and the forced exposure effect is remarkable
Using high-definition digital display technology, it supports naked-eye 3D and Flash dynamic images, and the color reproduction and visual impact surpass that of static media, adapting to the visual presentation needs of high-end brands such as luxury goods and finance
Combined with the "efficient and private" characteristics of VIP lounges, we have deepened the empirical case of high-end brand tonality: financial and automobile brands have enhanced their influence through investment
It is linked with services such as lounge catering and boarding reminders to enhance brand favorability and memory
Focusing on serving Air China Platinum/Gold Card members, first-class/business-class passengers and Star Alliance high-end members, 66% of the audience are middle and senior managers, with an annual family income of about 500,000 yuan, deeply reaching the political and business decision-makers and high-net-worth individuals
The average stay of passengers is 1-2 hours, the advertising reach rate is 100%, and the memory retention rate is significantly higher than that of open regional media
Using high-definition digital display technology, it supports naked-eye 3D and Flash dynamic images, and the color reproduction and visual impact surpass static media, adapting to the high-end visual needs of luxury goods, finance and other industries
Laid out in high-traffic nodes such as check-in islands and catering areas, with a wide and unobstructed view, 100% coverage of high-end domestic passengers
It is linked with VIP room catering and boarding reminder services to enhance brand favorability and scene memory points
Passengers can use Air China membership or partner bank card benefits for free, indirectly expanding the coverage of high-net-worth individuals
