- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 26 Machang Road, Tianhe District | Format：light show | Duration：15s |
| Location：No. 26 Machang Road, Tianhe District | Min Qty：1 | |
| Size：32032㎡ | Min Period：week |
• Superior geographical location: Located in the Pearl River New City, the most dynamic commercial center in Guangzhou, surrounded by many financial institutions, corporate headquarters and high-end shopping centers, it attracts a large number of business people, tourists and local residents every day.
Strong visual impact: Using advanced LED technology and creative programming, the light show can present a rich and ever-changing visual effect, especially at night, its colorful light performance is extremely attractive, ensuring that brand information can instantly catch the audience's attention.
Long exposure time: Light shows usually last for several hours from dusk to late at night, covering the evening rush hour and leisure time. When people come home from work or go out for entertainment, they can see the brand's wonderful presentation, forming a deep brand memory.
Flexible content update mechanism: supports high-definition video playback, dynamic image switching, and other forms, and can be customized according to the needs of different brands to quickly change content to adapt to different marketing activities, maintaining the freshness and relevance of information.
• Great potential for cross media dissemination: In addition to direct viewing, light shows are also easily captured and shared by social media users, forming a secondary dissemination effect and further expanding the brand's influence range.
Environmentally friendly communication tool: Using efficient and energy-saving LED lighting fixtures ensures excellent visual effects while reducing energy consumption, in line with the concept of modern green development.
Multi angle viewing experience: Due to the unique architectural design of Guangfa Securities Building, the light show can be viewed from multiple angles, whether it is the pedestrian walkway along the river or the surrounding high-rise buildings, providing a good viewing experience.
High end brand image shaping: Advertising on such a symbolic urban landmark can help enhance the brand's high-end image, especially suitable for industries such as finance and technology that pursue professionalism and foresight, quickly enhancing brand awareness and reputation.
• Scarce resources bring long-term competitive advantages: As the core business district of the Pearl River New City in Guangzhou, high-quality outdoor advertising resources are extremely limited. Guangfa Securities Building's light show advertising space is particularly valuable. Early entrants can gain obvious market opportunities and occupy a favorable position in the competition.
• Precise targeting of target audience: This area gathers a large number of high net worth individuals, corporate executives, and professionals who have high requirements for quality and service. They are the desired target customer group for many high-end brands and are suitable for promoting high-end products and services.
• Promote actual sales conversion: By showcasing product or service information to target customer groups at critical junctures, it can directly influence consumers' purchasing decisions, making it particularly suitable for launching new products, conducting promotional activities, or enhancing brand presence, thereby increasing actual sales conversion rates.
Strong event marketing capabilities: Light shows themselves are highly topical communication carriers. Combined with major festivals, special anniversaries, or brand launch events, they can easily create brand events, trigger widespread social attention and discussion, and enhance the brand's social popularity.
Integrate online and offline interactive experiences: By using methods such as QR code scanning and AR/VR technology, the offline viewing experience can be extended to online interaction, increasing user engagement and stickiness, building a comprehensive brand communication system, and maximizing advertising input-output ratio.
Policy support and broad development prospects: As one of the key cultural and technological projects supported by the government, the Guangfa Securities Building Light Show enjoys a favorable policy environment and development opportunities. In the future, it is expected to become an important platform for more internationally and domestically renowned brands to choose from, providing investors with stable investment returns.
