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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：88th floor, Shanghai Commercial Building, Hongkou District | Format：light show | Duration：15s |
| Location：88th floor, Shanghai Commercial Building, Hongkou District | Min Qty：1 | |
| Size：6030㎡ | Min Period：week |
Landmark building with ultra-high exposure: The Citigroup Tower is one of the famous skyscrapers in Shanghai, located in the Lujiazui Financial District. It gathers numerous well-known domestic and foreign corporate headquarters and financial institutions, attracting a large number of business people, tourists, and local residents' attention every day.
Stunning visual effects, an undeniable presence: By utilizing the latest LED technology and creative programming, light shows can present colorful and ever-changing visual effects, particularly eye-catching at night, ensuring that brand information can instantly capture the audience's attention.
24/7 display, sustained influence: Light shows can be played continuously for several hours at night, covering peak hours and leisure time. When people come home from work or go out for entertainment, they can see the brand's wonderful presentation, forming a deep brand memory.
• Flexible and versatile content presentation: supports high-definition video playback, dynamic image switching, and other forms, can be customized according to the needs of different brands, enhances audience memory points, and can quickly update content to adapt to different marketing activities.
• Great potential for cross media dissemination: In addition to direct viewing, light shows are also easily captured and shared by social media users, forming a secondary dissemination effect and further expanding the brand's influence range.
Environmentally friendly communication tool: using efficient and energy-saving LED lighting fixtures, which not only ensures excellent visual effects but also reduces energy consumption, in line with the concept of modern green development.
Ideal choice for enhancing brand image: Advertising on such a symbolic city landmark can help shape a high-end and innovative brand image, especially suitable for industries such as finance and technology that pursue professionalism and foresight.
Scarce resources bring long-term competitive advantages: Due to limited high-quality outdoor advertising resources in the Lujiazui area, the advertising space for the Citigroup Tower light show is particularly precious. Early entrants can gain a clear market advantage and occupy a favorable position in competition.
• Accurately targeting the target audience: This area gathers a large number of high net worth individuals, corporate executives, and professionals who have high requirements for quality and service, making them a coveted target customer group for many high-end brands.
• Promote actual sales conversion: By showcasing product or service information to target customer groups at critical junctures, it can directly influence consumers' purchasing decisions, making it particularly suitable for launching new products, conducting promotional activities, or enhancing brand presence.
Strong event marketing capabilities: Light shows themselves are highly topical communication carriers, combined with major festivals, special anniversaries, or brand launch events, they can easily create brand events and trigger widespread social attention and discussion.
Integrating online and offline interactive experiences: By using methods such as QR code scanning and AR/VR technology, the offline viewing experience can be extended to online interaction, increasing user engagement and stickiness, and building a comprehensive brand communication system.
Policy support and broad development prospects: As one of the key cultural and technological projects supported by the government, the Citigroup Tower Light Show enjoys a favorable policy environment and development opportunities, and is expected to become an important platform for more internationally and domestically renowned brands to choose from in the future.
