- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：Intersection of Sanyuanli Toll Station on Airport Expressway and Various Core Highways | Format：led | Duration：15s |
| Location：Intersection of Sanyuanli Toll Station on Airport Expressway and Various Core Highways | Min Qty：1 | |
| Size：19.28m(W)*21.8m(H)=420㎡ | Min Period：week |
• Significant strategic location: Located on the important transportation artery of the airport expressway, the "Heart of Baiyun" screen is a must pass for passengers entering and leaving Guangzhou Baiyun International Airport, covering millions of domestic and foreign passengers every year, providing unparalleled opportunities for brand exposure.
• Ultra long visual distance: Thanks to the wide road conditions of highways and the open spatial layout around them, billboards can be clearly seen from a distance, ensuring the effectiveness and coherence of information transmission.
• High definition display technology: Adopting the latest generation of LED display technology, it can maintain bright colors and high clarity even under direct sunlight during the day, and is even more eye-catching at night, presenting the best visual effects all day long.
• Precise audience positioning: not only serving business travelers, but also various groups of people such as tourists, visiting relatives and friends, covering a wide range of age groups and social classes, providing precise market touchpoints for different types of products and services.
High frequency repeated exposure: Due to factors such as slow vehicle speed and waiting for traffic lights, passengers have enough time to watch and remember the advertising content, increasing brand memory.
Multi dimensional dissemination effect: In addition to directly facing the traffic flow, the area is also adjacent to multiple transportation hubs and parking lot entrances, further expanding the impact of advertising.
Strong brand image building ability: As the first stop to welcome domestic and foreign tourists into Guangzhou, the "Baiyun Heart" large screen is of great significance in establishing a high-end brand image, helping to enhance brand awareness and reputation.
• Scarce resources bring long-term value-added potential: Given the limited number and strict approval of advertising spaces along the airport expressway, high-quality resources such as "Baiyun Heart" are extremely scarce in the market and have high investment value preservation and appreciation potential.
Efficient conversion promotes sales growth: By showcasing product or service information to target customer groups at critical junctures, it can directly influence consumers' purchasing decisions, making it particularly suitable for launching new products, conducting promotional activities, or enhancing brand presence.
Flexible cooperation mode to meet diverse needs: providing multiple cooperation methods, such as short-term leasing, holiday special packages, long-term strategic cooperation, etc., and can flexibly adjust the advertising plan according to the specific marketing strategy of the brand.
Integrating marketing strategies to improve ROI: Multiple channels such as online social media and offline activities can be combined for coordinated promotion, forming a comprehensive and multi-level brand communication system to maximize the advertising input-output ratio.
Policy support and security guarantee: As a professional advertising facility approved by the government, it enjoys a good policy environment and security maintenance guarantee, reduces potential risks, and improves the stability and reliability of the project.
