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Area:Hong Kong | Type:Outdoors | Frequency:72 |
Address:SOGO Causeway Bay, Hong Kong | Format:large screen | Duration:30s |
Location:SOGO Causeway Bay, Hong Kong | Min Qty:1 | |
Size:71.68m*19.20m=1376.2㎡ | Min Period:week |
Located in one of the busiest shopping districts in Hong Kong - Causeway Bay, this prime location attracts thousands of local residents and international tourists every day. SOGO has convenient transportation around, integrating shopping, dining, and entertainment, ensuring that advertisements can be seen by a wide and diverse audience.
Cutting edge technology, ultimate visual experience: using the latest LED display technology, providing high-resolution, color realistic visual effects, and maintaining excellent visibility even at long distances or in strong light, ensuring that every display can catch the attention of pedestrians.
24/7 display, constantly exciting: supports 24-hour uninterrupted playback, effectively attracting the attention of passersby both day and night. Especially at night, when the screen lights up, it becomes a beautiful scenery on the street, further enhancing the brand's memory points.
Flexible content customization service: Provide highly customized advertising service solutions based on customer needs, including time slot selection, content creative design, etc., to meet the promotional needs of different brands. At the same time, it supports real-time content updates, making brand information transmission more timely and effective.
Accurate targeting of target audience: Considering the characteristics of the surrounding environment of SOGO (such as proximity to office buildings, shopping centers, hotels, etc.), targeted advertising can be placed according to different target audience characteristics to improve marketing efficiency and return on investment.
Strong interactivity and enhanced user experience: Combining modern technological means such as QR code scanning and AR interaction can increase audience engagement, making advertising not just a one-way information transmission, but an opportunity to establish interactive connections with the audience.
Long term brand influence building: Pedestrians who stay in this area for a long time, whether waiting for traffic lights or browsing shop windows, provide additional viewing opportunities for advertisements, which helps to build the long-term influence of the brand.
Efficient market coverage: Causeway Bay, where SOGO is located, is one of the busiest commercial districts in Hong Kong and even Asia. Its dense flow of people provides unprecedented exposure opportunities for brands, helping to quickly increase brand awareness and influence consumer purchasing decisions.
Precision marketing and efficient conversion: By analyzing different time periods and demographic characteristics, precise targeting of target customer groups such as office workers, housewives, students, and domestic and foreign tourists can be achieved, thereby significantly improving the effectiveness and conversion rate of advertising.
Long term growth potential is enormous: With the continuous development and upgrading of the Causeway Bay area, its commercial value is also constantly increasing. Investing in SOGO's large electronic screen advertising means not only enjoying the current high returns, but also gaining additional income from future location appreciation.
Brand image building tool: Using this platform for brand image building or new product launches can effectively convey the brand story to consumers, enhance brand identity and loyalty.
Diversified marketing strategy implementation: Whether it's new product promotion, holiday promotion, or corporate social responsibility activities, SOGO's large electronic screen advertising can provide flexible and versatile solutions to help companies achieve comprehensive brand communication goals.
International perspective and integration of local culture: As one of the internationally renowned city landmarks, SOGO attracts tourists from all over the world. Placing advertisements here not only helps to enhance the brand's international image, but also deepens the connection with local consumers by leveraging the local cultural background.
A cost-effective advertising option: Compared to other forms of advertising such as television ads, newspaper and magazine ads, SOGO's large electronic screen advertising has relatively low costs, but can bring extremely high brand exposure, making it a highly cost-effective choice.
Data driven optimization capability: By collecting and analyzing data during ad playback, we can gain a deeper understanding of ad performance and adjust strategies accordingly to achieve optimal results, continuously improving the return on investment of ads.