- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Tianjin | Type：Outdoors | Frequency：60 |
| Address：189 Nanjing Road, Heping District | Format：large screen | Duration：15s |
| Location：189 Nanjing Road, Heping District | Min Qty：1 | |
| Size：22.72m（w）×12.16m（h）= 276㎡ | Min Period：week |
1. The golden location with concentrated traffic is located at the intersection of Nanjing Road and Binjiang Road. The daily average pedestrian flow along the subway line exceeds 200000 people, and during peak holidays, it can reach over 500000 people. The screen faces the main pedestrian streets and shopping centers, and the advertising content naturally attracts attention with high conversion potential.
2. Strong visual impact, deep memory, high-definition P6 display screen supports dynamic video, naked eye 3D effect, delicate and realistic picture, providing a stunning visual experience no matter day or night. Multi angle viewing design ensures good viewing effect from all directions and enhances communication efficiency.
3. Nanjing Road has a wide audience and strong consumption ability. It gathers local young consumers, family users, and fashion seekers who have high consumption willingness and ability to meet the promotion needs of various brands, especially target customer groups such as fashion, beauty, and light luxury brands.
4. Continuous exposure 24/7, with a daily lighting time of up to 16 hours, combined with holiday themed planning and advertising content circulation to form a long-term communication effect, helps the brand quickly establish awareness and maintain long-term influence.
5. Integrating urban culture to enhance brand warmth and incorporating Tianjin's historical and cultural elements into advertising creativity, such as the Five Avenues style, Haihe scenery, etc., to increase brand resonance with local consumers and enhance acceptance and favorability.
1. The ideal choice for brands to enter the North China market is Tianjin, as the economic and cultural center of the North China region. Nanjing Road is also the core area of commercial activities. Advertising here can help brands quickly open up the market, especially in establishing brand image in the Beijing Tianjin Hebei region.
2. The significant dividend of tourism flow is that Nanjing Road is not only a good place for local citizens to relax and shop, but also a must visit destination for tourists from other places. Large screen advertising can not only influence local residents, but also achieve cross regional dissemination through the tourist population, bringing a wider potential customer base to the brand.
3. Strong short-term marketing explosive ability is suitable for new product releases, holiday promotions, limited time discounts, and other activities. Through concentrated advertising in a short period of time, it creates a strong visual impact and drives social platform topics to ferment, forming online and offline linkage.
4. Long term cooperation resources are scarce. Currently, high-quality LED resources in the region are scarce and the approval process is strict. Large screens with exclusive brands that have been implemented can seize the intellectual high ground by locking in golden spots through long-term investment to avoid competing brands entering the market.
5. The policy environment is stable and sustainable, and the Tianjin Municipal Government actively promotes the construction of smart cities. Outdoor advertising enjoys a good operating environment and has long-term investment potential, which also helps to enhance the city's image and showcase its modern urban style.
