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| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：Shanghai Metro | Format：Light box | Duration：/ |
| Location：East Nanjing Road Station | Min Qty：1 | |
| Size：/ | Min Period：week |
As an interchange station between Line 2 and Line 10, it covers a diverse group of tourists, white-collar workers and local residents, and meets the differentiated reach needs of different brands.
The 36m*3m large platform signage or non-standard super light box is used to face the passengers' line of sight, combined with dynamic lighting technology and creative three-dimensional decoration (such as mirror reflection and LED transformation), breaking the limitations of traditional print advertising and forming a strong visual memory point.
In view of the characteristics of Nanjing East Road Station, which is dominated by young consumers and tourists, it supports the customization of the theme content of "commercial cultural tourism". For example, advertising tourism products are placed in the transfer channel, or promotional information is launched in combination with holidays to directly match the immediate consumption needs of the audience, and the conversion efficiency is significantly improved compared with ordinary sites.
Relying on the high-end commercial atmosphere of Nanjing East Road, advertising naturally has a quality endorsement effect. The combination of large media space and creative content display can strengthen the high-end image of the brand, form a synergy with surrounding international brands, and enhance consumers' sense of identity.
