- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：60 |
| Address：Intersection of Yan'an Road and Hubin Pedestrian Street (formerly Pinghai Road) | Format：large screen | Duration：15s |
| Location：Intersection of Yan'an Road and Hubin Pedestrian Street (formerly Pinghai Road) | Min Qty：1 | |
| Size：170m*18m=3060㎡ | Min Period：week |
Superior geographical location: The screen is located at the intersection of Yan'an Road and Pinghai Road, adjacent to the West Lake scenic area, and is a must visit destination for visiting West Lake. The daily foot traffic is extremely high, and it reaches its peak during holidays.
Transportation hub: Due to its proximity to subway stations and multiple bus stops, this area attracts a large number of intra city passenger flows, resulting in longer average stays and increased opportunities for advertising exposure.
High end commercial environment: There are numerous international luxury brands and high-end shopping centers in the surrounding area, attracting high-quality consumer groups and helping to enhance brand image.
Diverse audience groups: covering different age groups and social classes, including domestic and foreign tourists, local residents, and business people.
High exposure rate: Given its prominent location and large foot traffic, advertising placed here can achieve extremely high exposure rates, which is extremely beneficial for brand promotion.
Enhanced brand image: Displaying advertisements in such a place full of cultural and historical atmosphere can add cultural heritage to the brand and help shape and enhance the brand image.
Innovative marketing opportunities: By utilizing modern technologies such as AR and VR, advertisers can create interactive experiential advertising content, increase consumer engagement, and enhance the effectiveness of advertising dissemination.
Potential for event dissemination: Combining the unique scenes of West Lake and other landmark attractions, advertising placement can trigger topic discussions and achieve secondary dissemination through social media, expanding influence.
