Media Resources

Terminal 3 gathers a large number of business‑travel passengers, government‑enterprise clients and tourist consumers. Its overall passenger groups feature high consumption levels and purchasing power, and show high acceptance of alcohol, automobiles, cultural‑tourism products, real estate, high‑end consumer goods and urban image promotion.

Located in the essential exit passage at the domestic arrivals core of Terminal T3, it is the sole mandatory communication spot for domestic‑flight passengers upon arrival and departure. As a high‑quality static media at the airport, it also serves as Guizhou Province’s primary airport gateway for showcasing its urban image, cultural‑tourism resources and brand strength.

The locations cover all domestic arriving passengers, exit foot traffic, and two-way passenger flow on elevators. They occupy core visual positions that passengers must pass through when arriving in Taiyuan and exiting the terminal building. There is no passenger flow diversion or alternative routes, resulting in an extremely high coverage rate of arriving passenger flow.

When passengers queue up for check-in or security screening, they stay for an extended period and naturally direct their sight forward and upward. This light box is positioned prominently to force exposure, greatly boosting the frequency of ad exposure and audience memorability.

Passengers move at a moderate pace, allowing them more time to view advertising graphics and texts and absorb information more fully. This effectively avoids ineffective "fleeting exposure" caused by fast-moving pedestrians in departure halls, enabling in-depth implantation of brand information.

Located in a prominent position of the passage with a large display area, the advertisement features striking colors against the passage lighting. It can draw people’s attention from afar, quickly capture passengers’ eyes and leave a deep impression.

Leveraging the enclosed, narrow and exclusive space of the covered corridor bridge with minimal external visual distractions, passengers can walk at a leisurely pace with a relaxed travel mindset free from rushing pressure. They come face-to-face with brand visuals up close, enjoying a favorable viewing experience and high acceptance of advertisements, which enables in-depth brand engagement and lasting memory retention.

This location receives all outbound passenger flow from the baggage claim hall. After collecting their luggage, passengers exit the terminal uniformly via this area without any detours. It fully covers all domestic arriving passengers at Terminal 2 and serves as the last core advertising touchpoint for travelers before they leave the airport.