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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：Luggage rack | Duration：/ |
| Location： | Min Qty：1 | |
| Size：30cm×90cm | Min Period：month |
As the core carrier of high-end aviation media, Air China cabin luggage rack advertising has unique communication advantages and market positioning
Located in the baggage storage area directly above the seat, distributed on both sides to ensure full coverage of passengers' vision, the exposure time of a single voyage is 4-8 hours, and the advertising viewability rate reaches 100%
Corporate executives accounted for 66%, and 74% of passengers with an annual household income of 500,000 yuan, and the proportion of business class passengers was significantly higher than the industry average
The signal-free environment in the cabin increases advertising memory by 40% and brand recognition by 2.5 times compared with ground advertising
Using the combination of luggage rack and table, a single aircraft generates an annual direct sales conversion of 1.2 million yuan, and the marketing cost accounts for only 9%
Acquiring high-net-worth customers through luggage rack advertising, the cost of customer acquisition per customer is reduced by 63% compared to traditional channels
As the only Chinese airline flying the national flag, the brand value is 15-20% higher than that of other airlines
Support AR display and cross-media linkage delivery, which increases the exposure by 35% compared with the traditional form
Aircraft cabin luggage rack advertising media is a common form of advertising in aviation scenes, which has the advantages of high exposure and accurate reach.
Located on the edge of or inside the overhead rack in the cabin, the passenger's line of sight naturally covers the area when seated
Passengers cannot use mobile phones during the flight, and their eyes are easy to focus on luggage rack advertising, forming a deep exposure in a non-distracting environment
Advertisements for a single flight can last for several hours, covering people with high spending power such as business and tourism
The aviation scene conveys the attributes of "high-end and international", enhances the trust of advertising brands, and is suitable for the promotion of high-value categories such as luxury goods and technology products
The cabin space is relatively closed, passengers are isolated from the outside world during the flight, and the advertising reception is in a state of no interference, and the concentration is higher
Air travelers are mainly business and leisure travelers with high income and high spending power, and are highly sensitive to brands in the fields of luxury, travel, and digital products, and have great potential for advertising conversion
