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| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：headscarf | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
74% of the audience is business travelers, 66% are management, and the annual family income is 386,000 yuan, which accurately matches luxury goods, finance and other high-cost industries
International routes cover 80 cities around the world, helping the brand to build a global image
Passengers are in contact with the whole process from boarding to leaving the cabin (average 1.5-6 hours), and the reach rate is nearly 100% in closed scenarios
The aviation scene naturally conveys the attributes of "internationalization and quality" and strengthens brand trust and endorsement
The whole cabin is uniformly laid, covering 25 million passengers in a single quarter, reaching a huge scale
There is no mobile phone signal interference in the cabin, and the efficiency of receiving advertising information is significantly higher than that of other media
The aviation scene is naturally associated with the "elite travel" label to strengthen the brand's high-end image and credibility
The whole cabin is uniformly laid, without the interference of competing products, and the brand memory is increased by 40%.
The headrest scarf is located in front of the passenger's line of sight, and the passenger is in a non-disturbing environment throughout the whole process after boarding, and the advertising reach rate is close to 100%, and the passenger cannot use electronic devices during the flight, and the attention is focused on the cabin environment, and the integrity of advertising information reception is significantly higher than that of the open space medium.
Air passengers are mainly high-income and high-spending business travelers and tourists, covering corporate executives, government officials and high-net-worth families
The average flight duration of passengers is 2-6 hours, forming a long-term immersive scene, and the advertisement deepens the brand memory through repeated visual stimulation. Research shows that the average recall rate for in-flight advertising is as high as 70%
The headrest scarf is an exclusive advertising space for a single passenger, without the interference of competing product information, and strengthens the brand visual symbol through design elements such as color, pattern, and copywriting, so as to enhance the brand image and reputation
During the flight, passengers raise their heads at an average frequency of 2.3 times per minute, and the headrest scarf advertisement enters the line of sight with the high frequency of head movements, forming a natural interactive exposure
